Hawks Intro New Gentleman Jack/Uber Pickup Zone for Ride-Sharing Fans

New Area Marks Easier Access to Connecting Riders and Drivers from Courtside to Curbside
Dec 6, 2016 5:00 PM ET
Press Release

ATLANTA, December 6, 2016 /3BL Media/ – The Atlanta Hawks, Uber, and Gentleman Jack, have joined together to create the ultimate fan experience from courtside to curbside with a co-branded pick-up area for games and other events at Philips Arena. The designated area will serve as a convenient meeting point for Uber riders to easily find their drivers when using the popular ride-sharing app.  The new zone will also help to ease heavy traffic during peak times by cutting down on congestion.

The Gentleman Jack / Uber Pick-Up Zone will be located at the arena’s lower level parking in the Philips Lot across from the area known as “The Gulch”.  It can be accessed by exiting the doors nearest portal 12 and crossing the CNN Deck walkway and going down the stairwell. Alternately, it may be reached by taking the elevators in the CNN Deck at Centennial Park Drive down to the lower level.

“The Hawks are consistently exploring ways to provide our fans with a 360-degree, premium experience,” said Andrew Saltzman EVP and Chief Revenue Officer, Atlanta Hawks and Philips Arena.  “It’s exciting to work with great partners like Uber and Gentleman Jack who share the same vision with safety and convenience in mind.”

When using the Uber app, first-time riders can get $20 off when they apply the code ATLHAWKS to or from Philips Arena games or events. Additionally, they can take advantage of discounted Hawks tickets for the Dec.5 game against OKC or Dec. 7 matchup versus Miami at www.hawks.com/uber with the code UBER.

Uber is also offering existing riders one free trip up to $10 to or from Philips Area – redeemable by the first 1000 riders to apply code HAWKSUBER for any trip between Dec. 5 and Dec. 9. These users can also get a special deal on Hawks tickets for the Dec. 5 and Dec. 7 contests at www.hawks.com/rideuber  for with the code RIDEUBER. 

"Uber is proud to partner with the Hawks and Gentleman Jack to make it even more convenient to get a reliable ride at the tap of a button from Philips Arena," said Uber Atlanta General Manager Luke Marklin.  "Whether Atlantans want to watch the Hawks light up the scoreboard with a drink in hand or want to skip the parking lot at a sold-out concert, they can always count on Uber for a safe ride home."

For Gentleman Jack, part of the Brown-Forman portfolio, the partnership is another avenue to promote safe ways for fans to responsibly enjoy a night out and avoid drinking and driving.

"We at Gentleman Jack are proud to partner with the Atlanta Hawks and Philips Arena on this initiative to encourage planning ahead and not driving under the influence," said Ana Kornegay, Gentleman Jack US Brand Director. “As a company committed to responsibility, we’re excited to work with Uber and help our neighbors in Atlanta get home safely.”

To learn more about Gentleman Jack click here. Those interested must be 21 to enter the site.

The free Uber app is available for Apple, Android and Windows.  More information on Uber is available at www.uber.com.

Philips Arena guests can look for Gentleman Jack / Uber Zone “Courtside to Curbside” signage to guide them to the meet-up location.


With a bold identity and strong new ownership, the Atlanta Hawks Basketball Club and Philips Arena remain committed to making Atlantans proud on the court and off. The 2014-15 Southeast Division Champions, the Hawks have made the postseason in nine consecutive seasons and reached the Eastern Conference Finals for the first time in franchise history in 2015. Off the court, the organization has built a culture of inclusion, diversity and innovation, all with a touch of Southern Hospitality. It continues into the community where the organization builds bridges through basketball, whether by constructing and refurbishing courts in Atlanta neighborhoods, providing scholarships to our basketball camps, or surprising and delighting our fans with unique Atlanta Hawks experiences. Atlanta Hawks Membership, which includes your seat for every home game for the 2016-17 regular season games, is on sale now at www.hawks.com/membership or by calling 866-715-1500! For more information on the Hawks, log on to www.hawks.com today or follow us on twitter @ATLHawks.