IDEAcademy Fuels Insights Through World-Class Leadership Development Training

Sep 21, 2018 5:30 PM ET
Press Release

September 21, 2018 /3BL Media/ - Social psychologist and author of the New York Times best-selling book Presence, Dr. Amy Cuddy, inspired more than 500 attendees to be their boldest selves at the 2018 IDEAcademy event held in Kingsport, Tennessee. Featuring thought leaders ranging from storytellers and sports enthusiasts to scientists and students, IDEAcademy had something for everyone around the theme of “Fueling insights. Driving transformation.”

Dr. Cuddy discussed the impact nonverbal behavior can have on a person’s own thoughts, performance, and psychological and physical well-being. She shared how individuals can be more present, confident and satisfied in their professional and personal lives by tweaking their body language.

“Presence builds a sense of power,” shared Cuddy. “This isn’t a sense of power over others, but power within ourselves. Confidence. Feeling powerful activates how we approach the world. Power cultivates presence. Our body language not only signals messages to others and affects how they see us, it affects how we see ourselves.”   

Cuddy shared how “victory poses” or “power poses” are a universal expression of confidence and pride that crosses cultures, encouraging attendees to strike a power pose before entering a challenging situation to build confidence and sense of power. Dr. Cuddy’s 2012 TED Talk, “Your Body Language May Shape Who You Are,” has been viewed more than 48 million times and is the second-most-viewed TED Talk.

The free leadership development event endowed by Eastman in partnership with East Tennessee State University’s College of Business and Technology also featured Dr. Gregory Aloia, East Tennessee State University; Jos de Wit, Eastman; Steve Forbes, ETSU Basketball Coach; Natalie Kuldell, MIT/BioBuilder; Annie Malcolm, ETSU Roan Scholar; Tim McAfee, Extreme Sports Enthusiast; Allison Myers, StoryCenter; Greg Porter, PowerSchool; Austin Ramsey, ETSU Roan Scholar; Kiran Sirah, International Storytelling Center; and Jill Zande, Marine Advanced Technology Education (MATE).

“The heart of IDEAcademy’s mission is to create an opportunity for thought leaders, professionals, students, community members and educators to come together to discover how fueling insights and driving transformation can create a positive impact on our communities,” said David A. Golden, senior vice president, chief legal & sustainability officer, and corporate secretary at Eastman. “We are excited to be a part of IDEAcademy, and we look forward to further collaborations that spark from this event.”

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