Kashi Company and Recyclebank Re-Launch “Points for Planet” Program, Introduce New Ways to Reward People for Their Green Actions

Partnership Aims to Increase Recycling Rates of Paperboard through Education and Incentives
Jun 28, 2011 12:00 AM ET
Press Release

(3BL Media / theCSRfeed) LA JOLLA, CA - June 28, 2011 - Kashi Company, the premier natural food and lifestyle company, and Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced they are furthering their partnership with the re-launch of the “Points for Planet” program, featuring seven Kashi cereals. Based on the success of the program last year, Kashi has more than doubled the number of cereals featuring opportunities to earn Recyclebank Points, and developed a new way to reward people for learning about sustainability. 

From now through December 31, 2011, people will find the “Recycle for Rewards” promotional callout on the side panel of seven ready-to-eat cereals: Kashi®Autumn Wheat®, Cinnamon Harvest®, Island Vanilla®, and Strawberry Fields® cereals (organic), and Kashi® Honey Sunshine®, Berry Blossoms® and Golden Goodnesscereals. By entering a code online at www.recyclebank.com/kashipoints as a pledge to recycle their cereal box, people will earn 50 Recyclebank Points per box, redeemable for various rewards from local and national business partners, including coupons for Kashi foods. 
In addition to the extension of “Points for Planet”, Kashi also teamed up with Recyclebank to develop a unique Learn & Earn video that follows the lifecycle of a cereal box—from the grocery store shelf, to the breakfast table, to the recycling bin, to the recycling center and beyond. The viewer will learn exactly what happens to all the recyclable materials when they leave the curb, and how paperboard makes its way back to the grocery store shelf. By learning about the positive impact recycling has on the environment, and answering a few short questions, people can earn 25 more Recyclebank Points. Visit www.recyclebank.com/kashipoints to watch The Lifecycle of a Cereal Box video.
“By expanding our partnership with Recyclebank, we are providing people with an even greater opportunity to understand the importance of recycling paperboard,” said Jeff Johnson, senior nutritionist and natural lifestyle expert at Kashi. “We are excited to raise awareness about the paperboard recycling process. Americans consume about 2.7 billion packages of cereal a year, most of which can be recycled*.  I think The Lifecycle of a Cereal Box video is a valuable tool that will help people understand how easy it is for them to recycle cereal and other boxes, and put perspective around the significant impact that recycling and buying products made from recycled materials can have.”
“The partnership between Kashi and Recyclebank is an effort to demonstrate that together we can have a real impact on motivating people to recycle,” said Ian Yolles, chief sustainability officer at Recyclebank.  “The expanded ‘Points for Planet’ program and the educational tools we are developing are great steps that encourage people to make more sustainable choices.”
* Cerealizing America: The Unsweetened Story of American Breakfast Cereal. Scott Bruce & Bill Crawford. Faber & Faber, c 1995.
About Recyclebank
Recyclebank® helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and learning to live greener lives. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.
About Kashi Company
Founded in 1984, Kashi dreams of a world where everyone embraces natural health.  As a natural lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and our planet.  By providing great tasting, healthy and innovative foods, Kashi enables people to achieve optimal health and wellness, while also leading them on a path toward embracing a natural lifestyle.  Kashi encourages people to live their best lives through its interactive online community at Kashi.com and the Kashi REAL Tour, a lifestyle immersion program and national grassroots tour that visits 16 cities around the country, educating people about the importance of natural foods and healthy living.  The company also engages with people through Wellness Hub, educational events that inspire the local Kashi community to embrace natural healthy lifestyle.  To learn more about 25 years of Kashi’s mission, sustainable efforts, values and roots, get inspired by the Yearbook on Kashi.com. 
Kashi’s products are natural, minimally processed and free of highly refined sugars, artificial additives and preservatives.  Kashi® brands and foods include: GOLEAN® cereals and bars; Kashi® Heart to Heart® cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® cereals; Kashi®Autumn Wheat®, Cinnamon Harvest®, Island Vanilla® and Strawberry Fields® (organic) cereals; Kashi® Honey Sunshine®, Berry Blossoms® and Golden Goodness cereals; Kashi U cereal; Cocoa Beach, Mountain Medley® and Summer Berry granola; Kashi®TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal bars; Kashi® TLC® snack crackers and Kashi® TLC® cookies; Kashi® all natural frozen waffles, entrées, and pizzas; and Kashi®7 Whole Grain Pilaf. 
Join the Kashi community online at www.kashi.com, on Facebook at www.facebook.com/kashi and visit us on YouTube www.YouTube.com/user/KashiCompany.
Amy Ziari
The Bateman Group
Emmy Harrison