Morgan Stanley Announces Partnership With National Geographic Society, University of Georgia to Advance Citizen Science to Help Reduce Plastic Waste

Partnership aims to engage citizen scientists and create a better understanding of debris and plastic pollution in coastlines and waterways through open data
Nov 14, 2019 12:20 PM ET

NEW YORK, November 13, 2019 /3BL Media/ – Morgan Stanley, National Geographic Society and the University of Georgia College of Engineering today announced a partnership to scale and enhance the citizen science movement to help prevent and reduce plastic waste in coastlines and waterways through support for the Marine Debris Tracker (Debris Tracker). The Debris Tracker is a mobile app that allows individuals to log plastic waste pollution as well as a suite of educational materials about the sources of, and solutions to, plastic waste. It is the only litter-tracking tool that enables users to learn by exploring and contributing to an open-data platform with over two million items tracked to date. Together, this partnership will improve understanding of the sources of plastic debris and pollution, generate scientific findings, inform solutions and inspire upstream design. 

This partnership is a significant step in Morgan Stanley’s Plastic Waste Resolution aimed at tackling the growing global challenge of plastic waste in our environment. Announced last April, the Morgan Stanley Plastic Waste Resolution represents a strategic, Firmwide commitment to catalyze, support and help scale the innovations and business-based solutions to reduce plastic waste. By 2030, these efforts will help prevent, reduce and remove 50 million metric tons of plastic waste from entering our rivers, oceans, landscapes and landfills. Recognizing that the challenge of plastic waste is a systemic issue that requires innovation, business model optimization and financing, Morgan Stanley is committed to partnering with diverse stakeholders – including research scientists and citizen scientists – to help address this challenge. 

“We firmly believe that citizen-science tools, like the Debris Tracker, are powerful examples of how spreading awareness can help lead to better data and wider public interest in an issue that is impacting communities around the world,” said Audrey Choi, Chief Sustainability Officer and Chief Marketing Officer at Morgan Stanley. “We’re excited to partner with transformative institutions like the National Geographic Society and the University of Georgia to help address the growing global challenge of plastic waste in our environment. This partnership will equip educators, volunteers and everyday explorers alike with the tools they need to get more involved where they live and play, and take steps to help curb plastic pollution.” 

The Debris Tracker is an open-data citizen science app, serving a varied audience of educational, nonprofit and scientific organizations as well as passionate citizen scientists. As its audience grows, its technology improves and the reach of the Debris Tracker expands, it will be critical that the tool continue to meet the rigorous scientific standards required to bolster research on this topic and provide a seamless and engaging experience for users of all ages. Through the partnership, Morgan Stanley has committed to support the growth and development of the tracker for ten years. 

University of Georgia Professor Dr. Jenna Jambeck, said, “We’re grateful to be working with Morgan Stanley on this important global problem. We’re confident this partnership will help to accelerate the Debris Tracker’s impact, expand our citizen science efforts, spread awareness about the issue and empower communities with data to help prevent plastic pollution.” 

As part of this agreement, the University of Georgia will seek to better understand and document how plastic waste travels from source to sea. National Geographic Society will also create a robust tool kit of educational resources to provide deeper understanding of the global plastic waste challenge and empower the next generation of scientists and explorers. 

Tunde Wackman, partnership solutions director at the National Geographic Society added, “We’re looking forward to deepening our work to address the global challenges of plastic waste in partnership with Morgan Stanley. Through their support, we will bring together science, technology and education to engage citizen scientists around the world to advance solutions to help combat the billion tons of plastic waste around the world.” 

For more information about the Debris Tracker, please see here. To read more about Morgan Stanley’s Plastic Waste Resolution, please see here

About Morgan Stanley

Morgan Stanley is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 41 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com

About the University of Georgia

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America – launching our nation’s great tradition of world-class public education. What began as a commitment to inspire the next generation grows stronger today through global research, hands-on learning and extensive outreach. A top value in public higher education, Georgia’s flagship university thrives in a community that combines a culture-rich college town with a strong economic center. 

About the National Geographic Society

The National Geographic Society is a global nonprofit organization that uses the power of science, exploration, education and storytelling to illuminate and protect the wonder of our world. Since 1888, National Geographic has pushed the boundaries of exploration, investing in bold people and transformative ideas, providing more than 14,000 grants for work across all seven continents, reaching three million students each year through education offerings, and engaging audiences around the globe through signature experiences, stories and content. To learn more, visit www.nationalgeographic.org.

# # # 

Disclosures

This material was published on November 13, 2019 and has been prepared for informational purposes only and is not a solicitation of any offer to buy or sell any security or other financial instrument or to participate in any trading strategy. This material was not prepared by the Morgan Stanley Research Department and is not a Research Report as defined under FINRA regulations. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Morgan Stanley Smith Barney LLC and Morgan Stanley & Co. Incorporated (collectively, "Morgan Stanley"), Members SIPC, recommend that recipients should determine, in consultation with their own investment, legal, tax, regulatory and accounting advisors, the economic risks and merits, as well as the legal, tax, regulatory and accounting characteristics and consequences, of the transaction. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. 

This material contains forward-looking statements and there can be no guarantee that they will come to pass. Information contained herein is based on data from multiple sources and Morgan Stanley makes no representation as to the accuracy or completeness of data from sources outside of Morgan Stanley. References to third parties contained herein should not be considered a solicitation on behalf of or an endorsement of those entities by Morgan Stanley. 

Morgan Stanley, its affiliates and Morgan Stanley Financial Advisors do not provide tax, accounting or legal advice. Individuals should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving legal matters. 

By providing a link to a third party website(s), online publication(s), educational resources or tool(s), Morgan Stanley & Co. LLC and Morgan Stanley Smith Barney LLC (“Morgan Stanley”) are not implying an affiliation, sponsorship, endorsement, etc. with the third party(s) or that any monitoring is being done by Morgan Stanley of any information contained within the aforementioned materials. Morgan Stanley is not responsible for the information contained on the third party’s web site or tool(s) or your use of or inability to use such site or tool(s). Nor do we guarantee their accuracy and completeness. The terms, conditions, and privacy policy of any third party web site or tool(s) may be different from those applicable to your use of any Morgan Stanley web site. The opinions expressed by the author are solely their own and do not necessarily reflect those of Morgan Stanley. Securities, investments, strategies or products mentioned or discussed on the third party website or online materials are neither an endorsement nor solicitation by Morgan Stanley. The information and data provided by the third party web site or publication is as of the date of the material when it was written and is subject to change without notice. Past performance is not a guarantee of future results. 

© 2019 Morgan Stanley & Co. Incorporated and Morgan Stanley Smith Barney LLC. Members SIPC. All rights reserved. CRC 2812315 11/2019 

Contacts

Media Relations:

Morgan Stanley

Mary Claire Delaney, 212-761-2427

Katherine Stueber, 212-761-1349

Mediainquiries@morganstanley.com