NCBA Launches “The Fix” Public Awareness Campaign to Highlight Benefits of Co-ops
(3BL Media) Washington, DC - October 2, 2012 - A new public awareness campaign is highlighting how cooperatives are “The Fix” to many of the tough problems affecting the US, including job creation, worker empowerment, affordable housing and healthy food access. The campaign, developed by the National Cooperative Business Association and Cabot Creamery Cooperative, will also reward consumers who learn about and utilize the nation’s 29,000 cooperatives.
“Cooperatives have a unique business model that has been successful throughout the recession by continuing to build stability and provide economic vitality in local communities around the country,” said Liz Bailey, interim president and chief executive officer of NCBA. “This campaign brings to light the many benefits that co-ops provide to consumers, while raising awareness for the tremendous growth that has occurred in the cooperative industry in the past several years thanks to the thousands of members, workers and individuals that support these values-based businesses.”
The Fix campaign launches today with opportunities for individuals to win prizes for learning about and utilizing cooperatives:
- Video Contest: Individuals earn a chance to win prizes by viewing a video on CooperateUSA.coop/contests and successfully answering a question.
- Check-In Challenge: Individuals earn “stamps” for downloading the CooperateUSA app and checking in with participating cooperatives. Entries in the contest are earned each time a stamp is received.
Prizes will be awarded weekly from October 1- November 30. The video contests and check-in challenges will change every two weeks to highlight four areas where cooperatives are the “fix.” The first video contest and check-in challenge focused on healthy food access runs from October 1-16 ending on the United Nations’ World Food Day. Three grand prizes will be awarded based on the total number of downloads of the CooperateUSA mobile app.
“The farmers who own Cabot Creamery Cooperative appreciate the heart and smarts of co-ops—cooperating in the cloud and on the ground with CooperateUSA, stated Roberta MacDonald, Senior VP of Marketing, Cabot Creamery. “We’re proud to be part of the CooperateUSA movement, making it easier than ever for consumers to live cooperatively. It's time."
CooperateUSA App and Directory Put Co-ops at Your Fingertips
The Fix campaign follows the launch of the first-ever CooperateUSA mobile app and online directory – free resources that provide access to 29,000 US cooperatives in a variety of industries, including credit unions and financial service, grocery and consumer goods, healthcare, childcare, housing, transportation, utilities and more.
The CooperateUSA app is compatible with iPhone and Android smartphones and tablets, offering a variety of features, including:
- Locator that makes it easy to find 29,000 US co-ops by location, industry or product type
- Gaming features that tally points for cooperative activities to award prizes and discounts
- Timely updates that keep you informed about cooperative news, events and local offers
- Education on how co-ops are impacting job creation, affordable housing, healthy food access & worker empowerment
The CooperateUSA.coop online directory offers a co-op locator to search nearby co-ops or co-ops nationwide and provides information and web links to each cooperative. The site also provides the latest news about cooperatives, information about cooperative development and facts about cooperatives in the US. For more information, visit www.CooperateUSA.coop or www.ncba.coop.
About Cabot Creamery Cooperative
Cabot Creamery Cooperative has been in continuous operation in Vermont since 1919, and makes a full line of cheeses, yogurt, sour cream, cottage cheese and butter. Widely known as makers of “The World’s Best Cheddar,” Cabot is owned by the 1200 dairy farm families of Agri-Mark, the Northeast’s premier dairy cooperative, with farms located throughout New England and upstate New York. For more information on Cabot, visit: http://www.cabotcheese.coop
About National Cooperative Business Association (www.ncba.coop)
National Cooperative Business Association (NCBA) is the national association for cooperative businesses providing cross-sector education, support and advocacy to help start and grow co-ops across a variety of sectors, including agriculture, childcare, energy, financial service and credit unions, food distribution, healthcare, housing, retail and telecommunications. For nearly 100 years, our mission has been to develop, advance and protect cooperative businesses demonstrating that cooperatives are a better business model for advancing economic and social impact. For 50 years, we have supported cooperative development globally through our CLUSA International Program.
About the International Year of Cooperatives (www.usa2012.coop)
2012 was named the International Year of Cooperatives by the United Nations. A yearlong celebration of the co-op business model and its positive economic impact across the globe, reminding us that it is possible to pursue both economic viability and social responsibility.