Rock Canyon Coffee Certified by Green-e®, Switches to 100% Clean Energy

Nov 19, 2019 3:00 PM ET
Press Release

SAN FRANCISCO, November 19, 2019, /3BL Media/—Center for Resource Solutions (CRS) today announced that Basalt, CO–based Rock Canyon Coffee Roasters is certified by Green-e® Marketplace after switching 100% of its operations to clean, renewable energy. The renewable energy certificates purchased by the company were provided by Native Energy and sourced from wind facilities located throughout the U.S. Rock Canyon Coffee is an award-winning coffee roastery that can be found online at rockcanyoncoffee.com and on the shelves at Whole Foods Market stores throughout the Rocky Mountain Region. Rock Canyon also specializes in customizing business-to-business wholesale partnerships for cafes, restaurants, and hotels.

“Rock Canyon is demonstrating its leadership in the coffee industry by reducing its environmental footprint throughout its operations—including its electricity use," said Jennifer Martin, executive director of Center for Resource Solutions, which administers the Green-e® renewable energy certification program. "Rock Canyon’s commitment to growing sustainably is the right path to take for itself and its customers, and we’re proud to welcome them into the Green-e® program.”

By powering its operations with renewable energy, Rock Canyon Coffee is taking real action to reduce the impact of its energy use. Electricity generated from renewable sources results in less environmental waste and pollution and displaces other non-renewable sources from the electric grid. The company's purchase of electricity created from nearly emissions-free renewable sources avoids carbon dioxide and other pollutants and serves to build the market for renewable energy nationwide, increasing incentives for developing new facilities. In 2018, renewable energy accounted for about ten percent of total electricity generation nationwide.

“Our goal is to participate in developing the culture of climate activism by setting an example for responsible practices as we scale our business. Using 100% Green-e® certified renewable electricity for our operations company-wide is a very important step on that path,” said John Farrell, owner of Rock Canyon Coffee. “We’ve also invested in and will continue to invest in carbon credits through the Colorado Carbon Fund to neutralize the total impact of our onsite natural gas consumption as well as emissions associated with our local distribution network.”

Renewable energy purchased by Rock Canyon Coffee Roasters through Native Energy is certified by Green-e® Energy, the leading renewable energy certification program in the nation. Green-e® Energy provides independent, third-party certification to ensure renewable energy products meet strict environmental and consumer protection standards, including being sourced from verified, new facilities; not being double-counted towards any state's renewable energy goal; and being retired on behalf of the purchaser. Every Green-e® Marketplace participant undergoes an annual verification audit to document that it has purchased enough certified renewable energy to meet its annual commitment.

About Rock Canyon Coffee Roasters

Established in 2012, Rock Canyon Coffee is a roasting company tucked away in the mountains of Colorado that specializes in roasting premium coffee beans from around the world. “Never Bitter, Never Burned”™ is the company’s guiding principle,” said Farrell. “While it sums up our approach to coffee roasting, the principle also speaks more generally to the culture at Rock Canyon. It’s a reminder to celebrate positivity—never bitter—and to be mindful of our climate—never burned.” Rock Canyon believes it’s important to give consumers the opportunity to enjoy a coffee that exceeds expectations in both quality and environmental stewardship.

Rock Canyon Coffee is available to customers online at rockcanyoncoffee.com and at Whole Foods Market stores throughout the Rocky Mountain Region.

About Green-e® and Center for Resource Solutions

Green-e® is the trusted global leader in clean energy and carbon offset certification. We make it easy for businesses and individuals to purchase verified clean energy with confidence, and for consumers to choose sustainable products and services. We advocate for the advancement of clean energy policy, markets, and technology, and believe in their economic and environmental benefits. By working together, we are powering a renewable future. Since 1997, Green-e® has been a program of the nonprofit Center for Resource Solutions, based in San Francisco, CA. To learn more about Green-e® certified products and programs available in North America, visit www.green-e.org.