Sustainable Brands Set to Debut Innovative Model for Conference Collaboration

The Activation Hub at SB’17 Detroit will foster creative dialogue between attendees and brands including Ford, Amazon, Whirlpool and more
Apr 27, 2017 3:00 PM ET
Press Release

SAN FRANCISCO, April 27, 2017 /3BL Media/– Sustainable Brands® is evolving the concept of the traditional conference expo into a collaborative environment packed with tools, solutions and breakthrough ideas to be generated on the spot by the attending crowd. The Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in Downtown Detroit, will bring together 2,000 insightful change makers, entrepreneurs and leading companies to collaborate on reshaping the global economy.

‘Redefining the Good Life’ is the focus of SB’17 Detroit. Pavilions inside the Activation Hub will feature company and product level brands that are committed to work toward transforming their market sectors in partnership with their stakeholders in ways that better support a changing view of the ‘Good Life’ of tomorrow.  

For the first time, formal content will be scheduled within the pavilions, including presentations on the front end of innovation by sector thought leaders. Additionally, Innovation Labs will run daily in each pavilion to tap the wisdom of the crowd for new design principles that brands can use to close the gap between shifting societal aspirations and the ways brands might profitably deliver to them. These facilitated discussions will be led by some of the top sustainable brand innovation consultancies, including BBMG, Futerra, Forum for the Future, SustainAbility, and others.

The Activation Hub pavilions for SB'17 Detroit include:

  • Good Mobility, anchored by Ford Motor Company.
  • Good Homes, anchored by Procter & Gamble.
  • Good Food/Good Agriculture, anchored by Nestlé.
  • Good Packaging, anchored by Amazon.
  • Good Chemistry, anchored by The Dow Chemical Company.
  • Good Supply Chain, Materials, and Technology, featuring Vinyl Business & Sustainability Council, Braskem, NSF International, BLab and others.​
  • Good Retail, anchored by the Retail Industry Leaders Association (RILA).​
  • Good Cities, anchored by BASF.​
  • Good Logistics, anchored by UPS.​
  • Good Energy, featuring Altenex - An Edison Energy Company, Natural Capital Partners and REC Solar.​
  • Good Apparel, anchored by Timberland & Wrangler.

“We are excited that as we launch our second decade as a community, we are now in a place collectively where we can tap into extensive expertise we have in the room to help accelerate the transition to a cleaner, healthier economy around the world.” states KoAnn Vikoren Skrzyniarz, Founder of Sustainable Brands. “By bringing leading brands, visionary nonprofits and disruptive innovators — all of whom are part of the SB community — together in one place to explore the tools on display, devise new ideas and ideate on what might come next, the Activation Hub will become an accelerator of the good economy and the ‘Good Life’ of the future.”

The Activation Hub at SB’17 Detroit will run Monday, May 22ndnd through Thursday, May 25th at the Cobo Center in Downtown Detroit. Passes for the Activation Hub can be purchased on the registration page at Registration is now open.

For more information about the Activation Hub and for companies with breakthrough ideas, tools and technologies that support business success in sustainability, email or call 415.626.2212.

About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA.