The Arbor Day Foundation Announces New Partnership With Santa Margherita
LINCOLN, Neb., September 4, 2019 /3BL Media/ – The Arbor Day Foundation announced today a new partnership with world-renowned Italian winery, Santa Margherita, to plant 15,000 trees in Texas National Forest during the holiday timeframe of September to December. The reforestation project will plant a mix of shortleaf and longleaf pines, helping to restore critical watersheds and wildlife habitat in the region. Additionally, it will contribute to two national restoration projects for pine species, the Longleaf Million Acre Challenge and the Shortleaf Restoration Initiative.
“We are excited to work with Santa Margherita to plant much needed trees in Texas National Forest,” said Dan Lambe, president, Arbor Day Foundation. “Globally, approximately 18 million acres of forests are lost every year to raging wildfires, insects, disease, and more. There is a dire need to replant our forests and we are grateful for support from partners like Santa Margherita that allow us to regenerate life back into forests.”
Record wildfires, pests, disease and other natural disasters have destroyed millions of trees in forests across the country. The Foundation recently launched the Time for Trees® initiative to plant 100 million trees and inspire 5 million tree planters by 2022, the 150th anniversary of Arbor Day. The trees planted in Texas National Forest will work toward this goal.
“With our commitment to eco-friendly and sustainable practices, we couldn’t be more thrilled to work with the Arbor Day Foundation on this initiative,” said Jane Scott, VP of Marketing at Santa Margherita USA. “There is no better time to give back than during the holidays, and we are gratified to be making a difference in this wildlife region.”
The partnership will last from September to December, with Santa Margherita donating an additional tree for every two bottles of Santa Margherita a consumer buys.
To learn more about the program, visit arborday.org.
About the Arbor Day Foundation
Founded in 1972, the Arbor Day Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with more than one million members, supporters, and valued partners. Their vision is to help others understand and use trees as a solution to many of the global issues we face today, including air quality, water quality, climate change, deforestation, poverty and hunger.
As one of the world's largest operating conservation foundations, the Arbor Day Foundation, through its members, partners and programs, educates and engages stakeholders and communities across the globe to involve themselves in its mission of planting, nurturing and celebrating trees. More information is available at arborday.org.
About Santa Margherita
Founded in 1935, Santa Margherita is a world-renowned Italian winery. Headquartered in Veneto for the past 80 years, Santa Margherita has grown into one of the most sought-after wine brands in the world. Santa Margherita represents some of the most prestigious, family-owned properties within three established growing regions of Italy: The Adige Valley, The Hills of Conegliano-Valdobbiadene and the Chianti Classico Zone. With a focus on taste and versatility, each property features winemakers dedicated to producing the highest quality wines that stay true to classic Italian traditions. The full portfolio is available in 85 countries and is comprised of Pinot Grigio Alto Adige and Valdadige, Chianti Classico Riserva, Sparkling Rosé, and Prosecco Superiore, with its Pinot Grigio being one of the most requested imported wines in U.S. fine dining restaurants for many years.