The Future Of Design
November 27, 2012 /3BL Media/ -
Design, like almost every industry, has been changed forever by technology, global access, and social innovation. Its time to interpret the evidence around us - there are lessons to be learned, and new types of talent required to thrive.
In the mid 90's I was executive creative director at Siegel & Gale when Kodak's professional products division asked us to help sort out some misgueded branding on one if its global film products. They were confident that fixing their marquee brand was the key to fixing their business, but in reality, they were caught in a thechnological upheaval far more disruptive than any prodct turnaround could fix. Technology, some of it of their own making, was undermining their entire market, closing the gap between professionals and amateurs and engendering a movement of hobbyist who took over the business of making images.
Average, "amateur" folks replaced professionals because advanced prodcuts automatically gave them new abilities... [continue reading]