The Sustainable Coffee Challenge Partners With Coffee Industry Innovator Nespresso
ARLINGTON, Va., September 29, 2017 /3BL Media/ - The Sustainable Coffee Challenge today welcomed Nestlé Nespresso SA (Nespresso) among its 83 partners who are seeking to make coffee the world's first sustainably grown commodity.
Last week, Nespresso launched a new campaign that puts sustainability efforts in the spotlight; building consumer awareness of the brand's support of coffee farmers across the globe. The initiative is part of Nespresso's longstanding commitment to sustainability and social responsibility.
"As the Sustainable Coffee Challenge grows, we need innovators and leaders from the coffee industry to step up and help consumers and producers understand what's at stake for the future of coffee," said Bambi Semroc, Senior Strategic Advisor at Conservation International. "Adding Nespresso's vast experience and leadership into the Challenge will greatly bolster our efforts to make coffee the world's first sustainable agricultural product."
"For 30 years, Nespresso has been continuously innovating to deliver the highest quality coffee experiences to consumers worldwide and continuously learning how to integrate sustainability into its activities," said Jérôme Pérez, Global Head of Sustainability, Nespresso. "The Challenge is a great opportunity to collaborate with other stakeholders of the same landscapes, and identify the most innovative solutions and actions to reinforce the resilience of coffee communities."
The Sustainable Coffee Challenge, conceived by Conservation International and Starbucks and launched during the Paris climate meetings in 2015, is uniting players from across the coffee industry – growers, traders, roasters, retailers, governments and NGOs. It aims to stimulate greater demand for sustainable coffee while partnering to find solutions.
To join as a partner in the Sustainable Coffee Challenge, contact the team at email@example.com.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 70,000 farmers in 12 countries through its AAA Sustainable Quality™ Program, Nespresso quality coffee sourcing program, launched in 2003 in collaboration with The Rainforest Alliance. Sustainable farm management for improved yield and quality is still at its heart but today the program also focuses on community stability and landscape resilience with the deployment of actions like agroforestry, farmer savings scheme, crop insurance.
Headquartered in Lausanne, Switzerland, Nespresso operates in over 60 countries and has more than 13,000 employees. In 2016, it operated a global retail network of more than 600 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.
About the Sustainable Coffee Challenge
The Sustainable Coffee Challenge convenes, unites and urges the coffee sector and conservation partners across the industry to spur the actions and investments necessary to make coffee the first sustainable agriculture product in the world. The Challenge is committed to stimulating demand for sustainable coffee across the value chain, from the policymaking level to the final consumer. By encouraging demand for sustainable coffee, it leads to investments that enable the transition to a sustainable production and ensuring the coffee we drink is a sustainable product.
About Conservation International
Conservation International (CI) uses science, policy and partnerships to protect the nature people rely on for food, fresh water and livelihoods. Founded in 1987, CI works in more than 30 countries on six continents to ensure a healthy, prosperous planet that supports us all. Learn more about CI and its groundbreaking "Nature Is Speaking" campaign, and follow CI's work on Facebook, Twitter, Instagram and YouTube.