This World AIDS Day Kenneth Cole Asks you to Join us in the Fight
Dec 1, 2011 10:00 AM ET
(3BL Media / theCSRfeed) December 1, 2011 -
WHO: AWEARNESS, The Kenneth Cole Foundation, MTV COME TOGETHER, MTV Staying Alive, amfAR, The Foundation for AIDS Research and SKYN Condoms by Lifestyles
WHEN: World AIDS Day 12:01am ET on December 1, 2011 – Thursday, December 8, 2011 – 11:59pm ET
DESCRIPTION: This World AIDS Day Kenneth Cole asks you to join us in the fight. SKYN Condoms by Lifestyles will be donating one condom up to 15,000 for each tweets using the #ComeTogether hashtag on Twitter in relation to the campaign. The condoms will be distributed to projects supported by the MTV Staying Alive Foundation. For full set of rules please see http://www.facebook.com/mtvstayingalive
Please follow @kennethcole, @MTVComeTogether, @amfAR, @MTVstayingalive, @lifestylesusa on Twitter.com and tweet #ComeTogether in combination with any of these handles to show your support on Worlds AIDS Day.
Fashion designer and Chairman of amfAR, Kenneth Cole, has partnered with MTV Staying Alive Foundation and amfAR on the reinterpretation of the iconic AIDS ribbon. Designed to commemorate the discovery of the virus 30 years ago, and to ignite a new wave of awareness about the pandemic with the next generation, the new AIDS ribbon, features a double loop, and symbolizes the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS.
The ribbon is supported by a provocative celebrity PSA campaign entitled “COME TOGETHER.” The campaign is airing on MTV channels worldwide during November and December. Watch the PSA now at http://mtvcometogether.com/video/full-length-web-exclusive.html and check out more inspirational videos from the Style Haul community at http://www.youtube.com/user/stylehaul beginning December 1.
PRESS CONTACT | Jennifer Moore | | 212.713.6661 | JMoore@kennethcole.com