Timberland Earns Accolades for New Purpose-Led Store Environment

Carnaby Street Flagship Wins “Store of the Year” by Shop! Retail Environments Association; Named to Retail Design Institute’s Class of 2019
Aug 3, 2020 8:30 AM ET
Press Release

STRATHAM, N.H., August 3, 2020 /3BL Media/ – Known worldwide for its iconic designs and sustainability leadership, last winter Timberland unveiled its new “purpose-led place” store environment in select cities around the world, including New York, London, Philadelphia and Shanghai.  The retail industry has taken notice.

Timberland is proud to announce that its 2,600 square-foot Carnaby Street flagship store in London received a Gold Design Award and was named Store of the Year by Shop!, the global trade association dedicated to enhancing retail environments and experiences.  The Design Awards celebrate achievements in areas such as new store design, renovations, fixtures, visual presentation projects, and in-store communications. 

The Carnaby Street store also earned Timberland a coveted spot on Retail Design Institute’s Class of 2019 roster -- representing the “best of the best” for stores opened in 2019. 

Timberland’s new purpose-led store environment immerses visitors in the brand’s Creative Vision, which combines Timberland’s longstanding passion for nature with the energy of fashion to create something truly distinctive in the marketplace. Within the store, the brand’s latest footwear and apparel collections sit amidst living trees, a full-height living green wall, and powerful stories of eco-innovation that shine a spotlight on Timberland’s commitment to a greener future.

Shop! Award judges cited Timberland for creating a superb combination of the elements critical to success at retail: excellence in design, originality in use of space and materials, and quality of concept execution.  

“Congratulations on behalf of our key sponsors, esteemed judges, and the entire Shop! Association team,” said Todd Dittman, CEO of the Shop! Association. “The creativity and high standard of work from the Timberland team offers an outstanding example of the best of the best in our industry.”

For the global team that worked to bring Timberland’s creative vision to life in stores, the awards are affirmation that the brand is leading the way in responsible design and resonating with consumers.
“In today’s highly digital world, there is still an important role for physical, tangible experiences to engage consumers and bring your brand’s story to life,” said Bevan Bloemendaal,  Vice President Global Environments for Timberland. “More and more people are changing their preferences and attitudes about a brand’s values. When you step into Timberland’s new store environment, you immediately understand our passion for nature and commitment to a greener future.  It’s an experience that’s connecting with our community in an authentic and meaningful way. This is the future of retail for Timberland, and we greatly appreciate the recognition.”
Over the next few years, Timberland plans to open or re-model multiple stores across North America, EMEA and APAC with its new purpose-led environment.

About Timberland

Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.

At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland’s mission to step outside, work together and make it better, visit one of our stores, timberland.com or follow us @timberland. Timberland is a VF Corporation brand.

About Shop!

Shop! Environments Association (shopassociation.org) is the global trade association dedicated to enhancing retail environments and experiences. Shop! represents member companies and affiliates worldwide from 23 countries. Since 1956, the association has brought value to the global retail marketplace through our industry leadership, research programs, industry certification, education and networking events. Shop! produces the award-winning magazine, Retail Environments, offering business-focused content to retailers, brands, designers and suppliers throughout the industry.

About the Retail Design Institute

Founded in 1961, the Retail Design Institute is a collaborative community of creative professionals in the retail industry where ideas, knowledge and passion are shared, enabling members to fulfill the fast-paced planning and design needs of retail. Membership includes architects, graphic designers, lighting designers, interior designers, store planners, visual merchandisers, resource designers, brand strategists, educators, trade partners, trade media and students of design.