(3BL Media / theCSRfeed) Chestnut Hill, MA - October 4, 2011 - The annual ranking of the 50 companies with the best corporate citizenship reputations among the U.S. public will be released October 5 during a webinar presented by the Carroll School of Management Center for Corporate Citizenship at Boston College and Reputation Institute.
The Corporate Social Responsibility Index (CSR Index) was developed by researchers at the Carroll School of Management’s Center for Corporate Citizenship at Boston College in conjunction with the Reputation Institute to understand how companies’ reputations are affected by public perceptions of performance related to citizenship (the community and the environment), governance (ethics and transparency) and workplace practices. Rankings in the CSR Index are based on a survey conducted in January 2011 of 7,790 online consumers in the United States. Register for the webinar here
to see the rankings when they are released.
An overall drop in ratings of companies’ social responsibility comes at a time when public expectations of corporate social responsibility from business remain high, with ethics and governance issues continuing to be in the spotlight. The public in 2011 seemed to be more demanding of companies and the perception of reputation declined across the board. The company held in the highest regard reputationally in 2011 received an 80.59 ranking (on a 100 point scale) compared to the top score of 82.67 in 2010.
Among the 286 companies measured in the 2011 CSR Index, 10 rated scores of 75 or higher to place them in the excellent category and another 57 scored 70 or more to reach the strong category. Among the top 50, every company scored 71.1 or higher.
The CSR Index was created using data collected for Reputation Institute’s Global Pulse 2011, which was conducted online in January 2011. A Pulse score is a measure of corporate reputation calculated by averaging perceptions of four indicators of trust, esteem, admiration and good feeling obtained from a representative sample of at least 100 respondents who were familiar with the company. Possible scores range from a low of 0 to a high of 100. Pulse scores that differ by more than plus/minus 0.5 are significantly different at the 95 percent confidence level.
Each of the 7,790 respondents surveyed for the 2011 CSR Index was allowed to rate a maximum of five companies with which they were familiar, resulting in a total of 24,977 ratings of 230 selected companies. All companies were rated by at least 100 respondents. Ratings are statistically significant at a 95 percent confidence level with a margin of error plus/minus 0.5. In other words, companies have significantly different results when their scores are greater than 0.5 points apart. Respondents’ distribution represents the U.S. adult population based on age and gender.
The Carroll School of Management Center for Corporate Citizenship at Boston College
is a membership-based research and education center. The Center provides knowledge and learning opportunities designed to help executives, managers, and employees advance positive corporate citizenship from wherever they sit in the organization. With 375 corporate members and a 26-year history, the Center has a track record of leadership and prominence in the corporate citizenship arena. It is widely regarded for its objective stance and a unique grounding in both management theory and management practice. www.BCCorporateCitizenship.org
is the world’s leading reputation management consultancy, enabling leaders to make more confident business decisions that build and protect reputational capital and drive competitive advantage. Founded in 1997, and with a presence in 30 countries, Reputation Institute provides best-in-class thinking in reputation consulting delivers fact-based insights to empower more confident decision-making and enables clients to achieve their corporate objectives. Reputation Institute also disseminates its knowledge, bringing together a global network to leverage extensive research, sophisticated analysis and rigorous methodologies that strengthen relationships with key stakeholders and add tangible value through management, growth and protection of corporate reputations. www.ReputationInstitute.com
For more information contact:
Peggy Connolly, Carroll School of Management Center for Corporate Citizenship at Boston College