Toys R Us Launches Campaign for Autism Speaks; GM Named 2012 Energy Star Partner of the Year by EPA - CSR Minute for March 5, 2012
The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.
Toys R Us has launched a two-month, in-store fundraising campaign to benefit Autism Speaks. Through April 30th, donations will be collected at all Toys R Us stores, and online at Toysrus.com/Autism Speaks. The campaign’s theme is “Shine a Light for Autism,” which refers to their “Light It Up Blue” initiative, in which buildings and landmarks around the world are lighted blue to commemorate World Autism Awareness Day, April 2nd. The Toys R Us campaign offers fun, simple ideas to help people “go blue”, such as a special app on its Facebook page to help fans give their profile picture a blue tone.
General Motors has been named 2012 Energy Star Partner of the Year in the motor vehicle category by the U.S. Environmental Protection Agency. The company’s award noted GM’s commitment to energy efficiency and reductions in greenhouse gas emissions. In 2011 the company cut energy at 30 North American plants over three years by an average of 25 percent. The efforts saved $50 million dollars in energy costs.
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