ViacomCBS Appoints Crystal Barnes as Senior Vice President, Corporate Social Responsibility, ESG Strategy & Reporting

March 10, 2020 /3BL Media/ – Crystal Barnes has been named Senior Vice President, Corporate Social Responsibility, Environmental, Social and Governance (ESG) Strategy & Reporting at ViacomCBS.

She will oversee the companywide initiatives that extend ViacomCBS’ deep legacy and expertise in social impact, philanthropy, and community and employee engagement. Crystal and her team will be responsible for partnering across the company to develop ViacomCBS’ sustainability strategy, goals and reporting practices. As part of the marketing and communications senior leadership team, she will also have a significant role in telling the cross-company story to internal and external audiences, ensuring all audiences understand the company’s strategies, priorities, brands, businesses and culture.

“From our employee volunteerism to environmental efforts, we have an incredible opportunity to make a bigger and better impact on the communities where we live and work,” said Crystal Barnes, SVP, Corporate Social Responsibility and Environmental, Social and Governance (ESG) Strategy & Reporting. “I couldn’t be more excited to lead our company through this important effort to integrate CSR and ESG into the way we do business, and expand how we meaningfully impact our communities, audiences, partners and shareholders."

Prior to joining ViacomCBS, Barnes served as Senior Vice President of Global Responsibility and Sustainability at Nielsen, and Executive Director of the Nielsen Foundation. She held positions leading the Industry Relations team, focusing on developing strategic alliances with industry, trade and business associations, and worked on the communications and public affairs team where she initiated and managed Nielsen’s partnerships with civic, social service and business organizations. With diversity, equity and inclusion as pillars in her career, Barnes also worked closely with Nielsen’s African American Advisory Council to drive diversity efforts across the company. 

A native of Pennsylvania, Barnes received a Bachelor of Arts Degree in Broadcast Telecommunications and Mass Media from Temple University. She serves on the board of Citizen Schools and Get Schooled and resides in New Jersey with her husband and 3 children.

About ViacomCBS

ViacomCBS is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.