(3BLMedia/theCSRfeed) May 5, 2010 - At the 2010 Ceres Conference, Addison Senior Sustainability Strategist Judy Sandford spoke with 3BL Media's Christine Arena about trends in sustainability communications, including the increasing use of stakeholder engagement to address challenges and enhance corporate initiatives.

To remain competitive, firms are increasingly taking a collaborative approach to identify important issues and adopt more stringent policies, including supply chain assessment. While communicating about these efforts and building a compelling report is sometimes seen as greenwashing, Judy articulated the importance of aligning a firm's sustainability vision with its corporate goals and strategy.

This approach lets an organization’s environmental, social and governance program demonstrate authenticity while enhancing its reputation, operations and bottom line.

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