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Boston University Global Social Enterprise Seminar in Brazil
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On May 20, 2009, 19 MBA students from Boston University who seek to understand the changing role of business in society will travel to three cities in Brazil over eleven days. The group will visit companies, social enterprises, nongovernmental organizations (NGOs) as well as meet with community leaders and government officials in Fortaleza, Salvador and Rio de Janeiro.
This program is designed for MBA students who seek to understand the changing role of business in society, specifically as it pertains to corporate social responsibility and sustainable development. They will explore the potential for business to address sustainability challenges through technical innovations, business practices, entrepreneurial initiatives and new business models designed to alleviate social or environmental conditions, make more efficient use of energy and natural resources, provide adequate health and education services, lower risk, create value and cause less harm to society in both urban and rural settings.
The Brazilian Field Seminar allows students to witness the development and application of sustainable business models and practices first- hand, through the eyes of managers, entrepreneurs, CEOs and consumers. Students will compare and contrast different approaches to corporate social responsibility in Brazil, learn how to identify business opportunities for sustainable development that meet the needs of emerging markets, experience the social and cultural context within which businesses and NGOs operate, and explore and develop a personal framework related to the role of business in society.
This seminar is co-led by Kristen McCormack, Faculty Director of the Public and Nonprofit Management Program at Boston University. Kristen has over 25 years experience as an executive director and consultant to a variety of NGOs. Ms. McCormack teaches Social Entrepreneurship, Nonprofit Management, Global Sustainability and the New Entrepreneur and Management Consulting at Boston University’s Graduate School of Management. Ms. McCormack holds an MBA from Boston University.
Joining Kristen is Jose Pedro Lins, of Campinas, Brazil. Jose Pedro Lins has 25 years of experience in the private and nonprofit sectors beginning his career in marketing and strategic business planning in the pharmaceutical and chemical industry. Today he works as a consultant for several private companies in Brazil where he develops and implements programs on Corporate Social Responsibility and Sustainable Competitiveness. Mr. Lins earned his MBA in Brazil and also holds an MPA from Harvard University’s Kennedy School of Government.
Students will be visiting a variety of companies, social enterprises, sustainable economic development projects and NGOs that are implementing corporate social responsibility, sustainability or economic development programs in the following categories:
Renewable energy
Agriculture/agribusiness
Economic development (including job training, cooperative economic models, and microfinance)
