Press Release - Brighter Planet
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ABOUT Brighter Planet
Fresh green solutions.
Brighter Planet makes it easier for anyone to get involved in the fight against climate change. Simply put, we help people manage their environmental footprint.
Our free social web application (brighterplanet.com) serves everyone, no matter their "greenness" or scientific interest. People measure their climate impact, discover tailored conservation tips to save energy and money, create emission-reducing strategies, and share their ideas and experiences. Visitors answer questions powered by a sophisticated emissions model and watch their carbon footprint-as individual as a fingerprint-emerge. Each footprint, unlike a fingerprint, changes over time as people learn to live more carbon free.
We believe in the power of community. Our web-based campaigns, such as the 350 Challenge, Climate Matters video contest, and #earthtweet tweet-a-thon, are fun ways for people to share and engage. We partner with a diverse range of organizations-large and small, for profit and non-profit-all united to support solutions to the climate crisis.
We offer products that people use in their daily lives, allowing them to become CO2 fighters. Our no-fee Brighter Planet Visa credit and debit cards earn innovative rewards that help build renewable energy projects. Offsets by Brighter Planet counteract unavoidable emissions from things like home energy or traveling to work or play.
Our members invest in the most reputable climate solutions. We search for wind turbines, cow power installations, and other clean energy projects that demonstrate community and social value while reducing greenhouse gases being pumped into the atmosphere. We pit project candidates against our stringent carbon offset policy and accept only those unanimously approved by the luminaries on our Project Selection Committee.
Our roots trace back to a Middlebury College environmental economics class project. Class ended, but Professor Jon Isham and students Andy Rossmeissl and Jake Whitcomb continued shaping the concept. Summer of 2006, Brighter Planet was founded. Fall of 2006, veteran executive Patti Prairie joined the cause as CEO. Since launching in November 2007, more than 100,000 people in all 50 states have used our products and services.
At Brighter Planet, we're proud to be pioneers of a new environmentalism: one that is accessible to everyone, fits easily with one's lifestyle, and is fun to share. We invite you to sign up and join our growing community!
For more information, please visit us at brighterplanet.com.
Brighterplanet.com relaunches; site helps consumers take charge of carbon footprint (and save money, too!)
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(Justmeans.com / CSR News) - The First Social-Network-Ready Web Service for Measuring, Tracking, and Sharing Environmental Efforts MIDDLEBURY, VT - Brighter Planet, a clean-energy startup that helps people adopt planet-friendly practices and reap rewards while doing so, turned on their new website today. A free, fun, and easy-to-use web utility, the new brighterplanet.com brings some order and control to what can be a difficult process - tweaking one's lifestyle to minimize the amount of carbon pollution produced. Brighterplanet.com - a year's work in the making and built from ground up with the assistance of web design firm Happy Cog - is also the only player in the environment niche that is both a data-driven utility and a social web application tailored to fit seamlessly into today's web landscape. The new site will have special appeal for young professionals, working parents, and small business owners -people with very full schedules, a tendency to be active participants in online social networks, and a desire to be part of the solution to environmental challenges. "Americans ranked lowest in National Geographic's recent Greendex survey on consumer progress toward environmentally sustainable consumption and citizen behavior, but they also exhibited a stronger-than-average belief that their personal actions can make a difference," said Patti Prairie, Brighter Planet's CEO. "We see opportunity in the gap between those findings. Most people want to be greener. We show them how personal choices add up, how to get started, and where to pick off low-hanging fruit." The backbone of the new site is a smart, agile carbon calculator that doesn't require that users answer hundreds of questions to make a meaningful start on reducing/offsetting their footprint. As users begin to make real headway, they can return to the calculator, add more information about behavior and choices, and reflect accomplishments. In return they get an ever-more-precise sense of their personal carbon footprint, tailored recommendations of conservation projects, and visualizations of their progress. The application encourages users to send in their own conservation ideas, rate tips, and share text, photos, or video demonstrating their accomplishments. It also allows users to easily find, follow, and commend actions of friends. And it rewards progress with a compelling "activity feed" that showcases one's process of learning to live carbon-free - adding a new dimension to one's presence on Twitter or Facebook. About Brighter Planet Brighter Planet (www.brighterplanet.com) helps people manage their environmental footprint. The clean-energy start-up is pioneering a new environmentalism - one that is accessible to everyone, fits with one's lifestyle, and is fun to share. Its engaging campaigns tap the power of social media to help people learn about emissions, conserve what they can, and offset the rest. Its carbon offset products, the Brighter Planet Visa credit and debit cards and Offsets by Brighter Planet, invest in only the most reputable American clean-energy projects. To date, more than 100,000 people have used the company's climate change solutions. More Brighter Planet Links # # # Contact: tara [at] brighterplanet.com, 802-458-0441, ext. 324 |
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Carolyn B 11am August 17 Thanks, Gunjan! Hope you will create a profile and try out the calc. (if you're in the US-- for now!) The more questions you answer, the mor...
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