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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
CSX Launches Facebook Contest for Earth Month; Johnson Controls Makes FTSE4Good Index - CSR Minute for April 10, 2012
CSX, the rail transportation company, has launched an “Environmental Pursuit” Facebook contest to celebrate Earth Month. Throughout April, fans can test their “green IQ” about freight rail transportation and sustainability. Contest participants will be eligible to win a variety of eco-friendly prizes each week, and three grand prize winners will each receive $1,000, plus CSX will donate another $1,000 to one charitable organization selected by each of the three winners. CSX’s game challenges its online followers to learn more about the positive environmental impact of shipping by rail.
Johnson Controls has been included on the FTSE4Good Index Series for 2012. The company received an overall ESG—environment, social, and governance—rating score of 99 out of 100 points. This is the ninth time the company has made the list. The FTSE4Good Index Series measures the performance of companies that meet or exceed globally recognized corporate ethical standards and social responsibility criteria.
For more information on these and other stories, go to thecsrminute.com