(Justmeans.com / CSR News) - CHIP HEATH, DAN PALLOTTA TO HEADLINE SOCIAL ENTERPRISE SUMMIT

Washington, D.C. (March 10, 2010) -- Best-selling authors Chip Heath and Dan Pallotta will keynote the 11^th Social Enterprise Summit in San Francisco April 28-30.

Heath and his brother Dan are co-authors of the critically acclaimed Made to Stick:  Why Some Ideas Survive and Others Don’t and the just-released Switch: How to Change Things When Change is Hard.  Pallotta is the author of the controversial Uncharitable: How Restraints on Nonprofits Undermine Their Potential. 

The Summit is the annual signature event of the Social Enterprise Alliance, the largest membership organization for social entrepreneurs in North America.  It will be conducted this year jointly with the 3^rd Social Enterprise World Forum, which is rotating among five continents during a five-year period.  More than 600 people are expected to attend from across the globe.

Chip Heath is Professor of Organizational Behavior in the Stanford Graduate School of Business.  His research focuses on two general areas: 

• What makes ideas succeed in the social marketplace of ideas -- and how can people design messages to make them stick?

• How do individuals, groups, and organizations make important decisions -- and what mistakes do they commit along the way?

Over the years, he has examined why certain ideas -- ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths -- survive and prosper in the social marketplace of ideas and others do not.

Dan Pallotta is a pioneering social entrepreneur who invented the multi-day AIDSRides and Breast Cancer 3-Days and helped change the fundamental paradigm for civic engagement and fundraising around important social causes.  He is a regular contributor to the Harvard Business Review online and the recipient of several national awards for his work.  His 2008 book Uncharitable has made him a lightning rod for an impassioned debate about the proper role of the nonprofit sector and its underlying assumptions.

The theme of the 2010 Summit/World Forum is “New Approach, New Economy:  Realizing the Potential of Social Enterprise.”  More than 40 workshops will explore the keys to entrepreneurial success, and five tours will visit 18 social enterprises in the Bay Area.  The workshops will be clustered into five-tracks focusing on finance, business strategies, public policy, leadership development, and communications strategies.

Attendees will include social enterprises from both the nonprofit and private sectors, plus social investors, academics and others.  A large contingent of young people will also be participating as observers to capitalize on the surging interest in social enterprise among high school, college and graduate students.

Additional plenary session speakers, among others, will include:

• Peter Holbrook, President and CEO of the Social Enterprise Coalition, the voice of social enterprise in the United Kingdom

• Anne Jamieson, founder of the Canadian Conference on Social Enterprise

• Kathleen Martinez,

• Rosanne Haggerty, President and Founder of Common Ground, an international leader in developing community strategies to end homelessness

• Shari Berenbach, Executive Director of the Calvert Foundation, which raises investment capital for nonprofits, microfinance institutions and social enterprises in all 50 states and more than 100 countries

• Rick Aubry, President of Rubicon Programs, one of the country’s pre-eminent social enterprises

• Jay Harris, former publisher of Mother Jones magazine

• Andrew Webber, founding editor of FAST Company magazine

For complete details about the Summit/World Forum, please visit www.se-alliance.org/summit.cfm