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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
Chrysler Wins Top Safety Rating; Hershey to Source 100% Certified Cocoa; CSR Efforts Return Extra 4% to Bottom Line - CSR Minute for October 9, 2012
Chrysler’s new Dodge Dart has been named a 2012 Top Safety Pick by the Insurance Institute for Highway Safety. The vehicle, the first joint product of Chrysler and Fiat, scored the highest rating in each of the four crash test used by the IIHS to evaluate passenger safety. Chrysler just reported its best U.S. September sales in five years, with an increase of 12 percent.
Hershey has announced that it will source 100 percent certified cocoa for its global chocolate product lines by 2020, and will accelerate its programs to eliminate child labor in the cocoa regions of West Africa. Currently, less than five percent of the world’s cocoa supply is certified.
Successful CSR efforts by U.S. companies have resulted in an excess annual return of 4.4 percent, concludes a recent study. The paper, “Active Ownership,” examined 2,152 CSR efforts undertaken by an unnamed, well-known SRI asset management firm between 1999 and 2009 with 613 public companies. 18 percent of the efforts were successful, with most focusing on corporate governance or climate change issues.
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