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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
Clorox Named to Climate Innovation Index; Northern Trust Sets 2012 CSR Goals; The Empire State Building Gets Greener - CSR Minute for May 16, 2012
Clorox has ranked number 48 in the Maplecroft Climate Innovation Indexes, which evaluate the largest multinationals in the U.S. and how they manage and adapt to climate change. Since 2007, Clorox has reduced its greenhouse gas emissions by 14 percent; water usage by 13 percent; energy usage by 4 percent; and total waste to landfill by 25 percent. Clorox also now has four zero-waste facilities.
Northern Trust has released its second CSR report. Highlights for 2011 include 187,000 volunteer hours donated by employees and $48 million dollars spent with minority and women-owned firms in the U.S. CSR goals set for 2012 include efforts to reduce paper consumption by 2 percent and to introduce a broader array of responsible investing investment solutions.
New York City’s Empire State Building is changing its lighting system. The building, which has undergone a green retrofit that earned a LEED Gold certification for energy efficiency, will install 1,200 new fixtures housing 68,000 LED lights to replace regular bulbs. LED lights are more energy efficient, and will also minimize light spill while creating a broader palette of blended colors.
For more information on these and other stories, go to thecsrminute.com