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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
Coca-Cola Enterprises Launches New Recycling Initiatives; Statue of Liberty Concession Wins Sustainability Award; Walmart Links Buyers’ Compensation to Sustainability Goals - CSR Minute for October 11, 2012
Coca-Cola Enterprises has launched two new initiatives aimed at improving recycling behavior and infrastructure as the company works toward its goal of becoming a low-carbon, zero-waste business. CCE is setting up a joint venture with PET reycler APPE in France to boost the capacity of its plastic reprocessing facility by 70 percent. The company is also funding a research partnership to examine how consumer behavior change strategies can improve at-home recycling rates in Great Britain and France. Only one half of plastic bottles are collected for recycling in these countries.
Evelyn Hill, the food concession operator at the Statue of Liberty and Ellis Island Immigration Museum, has been awarded a National Restaurant Association “Operator Innovations Award” for its sustainability program. The concession on the islands recycled 94 percent of its total waste, helped by Orwak compactor/balers from TOMRA Compaction, a company that offers solutions for solid waste material disposal.
Walmart has installed a sustainability filter in its merchants’ performance reviews, which help determine pay raises and potential for future promotion. The merchants are high-level managers responsible for multi-billion dollar buying decisions. The change is part of the company’s efforts to build a seamless sustainability supply chain with its 100,000 suppliers to improve their environmental performance.
For more information on these and other stories, go to 3blmedia.com