Corporate leaders confronted by the major challenges of peak oil, financial crisis and rising environmental and social concerns have an ally in their employees, if they can just figure out how to help their employees harness their concerns in ways that bring benefit to the brand and company. New York Women’s Social Entrepreneurs (NYWSE) is hosting its inaugural breakfast in NYC on November 7, 2008 to ensure that women can find the help and resources they need to step up the sustainability efforts of their firms.

Event details:

November 7, 2008 from 8:30 am to 10:30 am on Greenwich Street, NYC.
Tickets are $35 and can only be purchased until November 5, 2007.
Event details and ticket purchases: http://www.nywse.eventbrite.com/.
The good news, says Shari Aaron, CEO of Fresh Marketing and NYWSE Board member, is that it's a new era for business and leaders recognize that their company's future is increasingly intertwined with the needs and demands of society. Many executives, however, don't yet fully understand how best to manage this changing marketplace. Employees hold the key to a companies’ success. Small steps taken by many women at all levels of companies have already led to profound business shifts, altering the working environment for the better, and strengthening the firm’s bottom line.

While it is often the “concerned” employees who engage their firm on addressing the social and environmental impacts of business, many employees often feel like they are swimming against the tide when they bring up sustainability issues.

The breakfast will highlight Social Intrapreneurs*, employees who act like entrepreneurs, working inside of today’s companies to help increase the environmental and social impacts of their firm. Social Intrapreneurs from Citigroup, GE, Liz Claiborne, Eileen Fisher and more will discuss both their challenges and successes.  They will share their tips and provide insights on ways that they have been successful in bringing attention and resources to the often complex and confusing challenges regarding sustainability and corporate social responsibility.

About NYWSE

NYWSE is the New York Chapter of Young Women Social Entrepreneurs (YWSE). In addition to events, such as member-led workshops, a group of ten to twenty women meets monthly to share stories and support each other. NYWSE members include seasoned social entrepreneurs, women transitioning from one career to another, and/or adding a social venture idea to their already full plates. NYWSE supports and promotes
women social entrepreneurs through workshops, networking opportunities, and a book club forum.

Contacts: Natalia Oberti Noguera newyorkcity@ywse.org
Shari Aaron saaron@freshmarketing.com

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