(Justmeans.com / CSR News) - Cincinnati, OH   (December 21, 2009) – TLC’s What Not To Wear series showcases the dramatic change someone can go through after tweaking his/her appearance.  Likewise, TELLUS Web Firm has helped a diverse mix of online retailers change their internal and external appearances to drive more sales before and during the 2009 holiday season.  Instead of a 3-way mirror to scrutinize the needed changes, TELLUS Web Firm reviews a retailer’s website, navigation, and marketing metrics to ascertain the best web strategy.  Proof is in the “after” results. 

 Bigelow Tea (www.bigelowtea.com) has seen an increase in their conversion of browsers to buyers of more than 39% since redesigning and launching their new website with TELLUS.  Holiday sales are up with online sales for early December showing a 100%+ increase. 

 La Cense Beef (www.lacensebeef.com), TELLUS client and online retailer specializing in grass fed beef, has seen a nearly 300% increase in daily revenue , more than 325% swell in the number of  daily transactions, unique visitors up 71%, and a conversion rate which has doubled since its re-launch with TELLUS.

MJ Trimming, (www.mjtrim.com), specialty trimmings ecommerce site, saw Black Friday sales rise to a 500% increase over the same day in 2008. 

 Emerging ecommerce entrepreneur Dean’s Cards (www.deanscards.com) has seen their SEO (search engine optimization) increase significantly due to TELLUS web strategy and platform offerings.  In turn, Dean’s has seen a dramatic increase in unique visitors to their site, resulting in holiday conversation rate up 42% and a sales jump of 100+%.

 “TELLUS has created a faster, more functional site for us,” described Dean Hanley, president of Dean’s Cards.  “They’ve helped us with our SEO which has translated into sales.  All in all, it is hard work to change a website, but it’s working well and I’m glad I did it with TELLUS.”

 In the world of ecommerce, competition is fierce and the online channel is the industry’s growth vehicle.  According to a reporter by Forrester Research, 2009 online holiday sales are expected to increase by 8% while overall sales are anticipated to decline by 1%.   TELLUS Web has helped their clients change their appearance inside and out to grab a bigger piece of the etailing pie. 

Who are the Stacey Londons and Clint Kellys behind the Before and Afters at TELLUS?  Betsy Emery, President of TELLUS, and her technical and savvy marketing staff fit this bill.  The TELLUS Team partners with an etailer, providing data driven web strategy built around the client’s specific business.  TELLUS  then adds the TELLUS Commerce Platform and the 3Cs of user engagement – Content, Community and Commerce to drive results and ROI.   TELLUS client statistics are simple testimonial to the value of the web strategy and how dramatic the After can be from the Before.

 In the crowded online channel, every tweak in web strategy, marketing, platform performance, design, content value, and more can make a difference in the vital metrics associated with etailing:  average order value, conversion rates, average page views, unique visitors, organic search visitors, SEO and more.  Successful increases and strategies within these statistically based areas lead to greater sales, and a better “After than Before” for the retailer. 

 “To see the vivid before and after results, both visually and statistically, solidifies my belief in the partnership between an ecommerce firm like us and our clients, the retailers,” explained Betsy Emery, President and Founder of TELLUS Web.  “Everything we do is focused on driving measurable return on investment for our clients.  This data driven approach allows us to benchmark performance and further validate future plans for growing our clients business online.”

 The TELLUS Commerce Platform provides web capabilities for companies of all sizes, from the emerging business that needs a foundation of flexibility and affordability to mid-sized and large e-tailers with transaction-intensive websites and robust needs.   The Platform focuses on building interaction and loyalty, using the 3Cs to engage users in an online community and eventually converting them into faithful, repeat customers.  Coupled with focus web strategy and marketing, the results are seen in the marketing metrics and sales figures.  

 TELLUS (www.tellusweb.com) is a full service ecommerce firm and platform provider focused on niche-leading consumer brands, catalogs, and retail companies. TELLUS focuses on understanding each business and identifying opportunities for a bigger return through the 3Cs of user engagement:  content, community and commerce.  The 3Cs are part of the strong business planning which TELLUS provides their clients, from emerging businesses to large established multi-channel organizations, as they develop, implement and maintain customized web strategies.  To learn more about the TELLUS Commerce Platform (TCP) and the 3C’s, check out http://www.tellusweb.com/green/ or visit www.tellusweb.com. 

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