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Press Release - General Electric (GE)

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#GEHealthcare launches social media driven #cancer awareness & prevention campaign http://3bl.me/2kmav2

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General Electric (GE)

ABOUT General Electric (GE)

GE (NYSE: GE) is an advanced technology, services and finance company taking on the worlds toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the companys Web site at www.ge.com.

Citizenship at GEis more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.

At the heart of GEs approach is a simple framework: make money, make it ethically and make a difference. GE is rigorous and deliberate about how it can help solve some of the worlds toughest problems. This approach is recalibrated often to address changing circumstances and challenges -- but the companys values consistently ground its views on whats important. For more information, visit the companys Citizenship Web site at www.gecitizenship.com.

GE Healthcare Launches Social Media Driven Cancer Awareness and Prevention Campaign

Sep 17, 2012 2:00 PM EDT

(3BL Media) September 17, 2012 - Today GE Healthcare launched a global competition on multiple social media platforms - Twitter, Facebook and Sina Weibo - to raise public awareness about cancer prevention. Over the next six weeks, GE Healthcare’s “#GetFit” campaign will encourage people from all over the world to share their own health and fitness activities and what they are doing to help reduce their likelihood of developing cancer, a leading cause of death.

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