GREEN MOUNTAIN COFFEE TAKES IT TO THE RIVER

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WATERBURY, VERMONT (July 13, 2009) - Green Mountain Coffee^® has once again joined a nationwide effort to keep America's waterways clean. As a sponsor of American Rivers' National River Cleanup^TM, employee volunteers will use paid time off to clean a section of the Winooski River from July 20-24, 2009.  

Volunteers will pick up litter in and around a 5-mile stretch of the Winooski, from the Middlesex Dam to the Bolton Dam and beyond. They will use canoes donated by Umiak Outdoor Outfitters in Stowe to reach trash that is submerged.

This is the fifth year the Green Mountain Coffee brand has sponsored the national effort. Last year, heavy summer rains caused employees to shift their focus from the Winooski River to the Little River State Park and the nearby village of Hancock, where they helped families recover from extensive flood damage.

"We're hoping for clearer skies this year," says Paul Comey, Vice President of Environmental Affairs for Green Mountain Coffee Roasters, Inc. "We're all anxious to get back on the river and do our part. National River Cleanup is one of our most popular employee volunteer opportunities."

National River Cleanup is part of the Company's Community Action For Employees (CAFE^SM) Program, which allows employees to spend up to 52 hours per year volunteering for nonprofit and community-based organizations during normal work hours.  In fiscal 2008, employees volunteered 6,208 hours in total, a record for the Company.

National River Cleanup is considered the most successful stream cleanup program in the country.  Since its inception in 1991, more than 600,000 volunteers have participated in thousands of cleanups across the country, covering more than 100,000 miles of waterways.  For more information or to find a cleanup near you, please visit www.AmericanRivers.org/cleanup.

In the case of inclement weather, the rain dates for the Winooski River Cleanup will be August 10-14.

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About Green Mountain Coffee Roasters, Inc. (GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR's operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully's Coffee^®, Green Mountain Coffee^® and Newman's Own^® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup^® portion packs for Keurig^® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully's Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified^TM coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com, www.GMCR.com and and www.Keurig.com for more information.