Press Release - H&M
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ABOUT H&M
At HM, we like to think of sustainability as a word of action, something we do rather than something we simply say. It is an ongoing process with a clear direction to be continuously improved. It is a journey that requires determination, passion and teamwork. Because together with our colleagues, stakeholders, business partners and peers, real, lasting change is possible.
Its about the 3 Ps. People, planet, and profit. All highly interconnected. All equally important. The earth is facing scarcity issues on many fronts. Clean water, energy and cotton, to name a few. Our business is no exception. Our vision is that all our operations should be run in a way that is economically, socially and environmentally sustainable. Turning this vision into a reality helps us do great business using fewer resources. It also allows us to contribute to better lives for people and communities around the world.
That is why we have created HM Conscious. With seven ambitious strategic commitments at its heart, this is the name for all the work we do for a more sustainable fashion future. Hundreds of what we call Conscious Actions - big and small, short and long term - work to put these commitments into practice.
H&M First Fashion Company to Launch Global Clothes Collecting Initiative
December 6, 2012 /3BL Media/ - H&M is the first fashion company to launch a clothing collecting initiative worldwide. From February 2013, customers will be able to hand in used garments in H&M stores in all 48 markets. Sustainability is an important part of H&M’s offering, and H&M strives to reduce the environmental impact of clothes throughout their lifecycle.
“Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M, “ says Karl-Johan Persson, CEO H&M.
H&M will be the first fashion company to roll out clothes collecting in selected stores worldwide. Through the global initiative H&M’s customers can save natural resources and contribute to reduced environmental impact by avoiding textile waste. Any pieces of clothing, from any brand and in any condition are accepted. In return, the customer will receive a voucher for each bag brought. The collected clothes are then handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.
Every year tonnes of textiles are thrown out with domestic waste and end up in landfill. As much as 95 percent of these clothes could be used again; re-worn, reused or recycled - depending on the state of the garment. Long-term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibres. The aim is to find technical solutions to reuse and recycle textile fibres on a larger scale, which is why H&M has set up its Conscious Foundation: to support innovation on closing the loop on textiles and social projects along H&M’s value chain.
Contact information:
Media Relations
Email:mediarelations@hm.com
Phone: 46 8 796 53 00
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has more than 2,700 stores in 48 markets including franchise markets. In 2011, sales including VAT were SEK 128,810 million and the number of employees was more than 94,000. For further information, visit www.hm.com.
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