JUSTMEANS’ CLIENT LIST GROWS WITH ADDITION OF CABOT CREAMERY

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FOR IMMEDIATE RELEASE

October 12, 2009

JUSTMEANS’ CLIENT LIST GROWS WITH ADDITION OF CABOT CREAMERY

London, United Kingdom — Justmeans is pleased to announce the addition of farmer-owned cooperative, Cabot Creamery, as a new client. As the dairy cooperative expands its online presence,  Cabot will have access to the site’s 100,000 worldwide members along with a platform for greater transparency and online stakeholder engagement.

”Cabot was founded on the principles of cooperation and shared ownership and has been a premium dairy products company since its beginning. We are proud to have them join Justmeans as a new client,” commented Martin Smith, CEO and Founder of Justmeans.

“As customer and consumer interest in our Sustainability program continues to grow, JustMeans will offer an effective and conscientious way for us to share our news and efforts,” remarked Jed Davis, Director of Sustainability for Cabot Creamery.

As a Justmeans client, Cabot will  have an integrated online presence  where the company will attract followers from the Justmeans Good Work Network, share news and events, post jobs and podcasts, syndicate to other popular social media sites, and interact on issues of  concern with key stakeholders.

The Justmeans client list is growing weekly as more organizations recognize the importance  of communicating with key stakeholders regarding their sustainability and corporate social responsibility efforts.

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About Cabot Creamery
Cabot Creamery Cooperative is owned by dairy farm families throughout New England and upstate New York.  We value our cooperative roots, which date back to 1919.  Best known for making the “World’s Best Cheddar,” all profits from sales of Cabot’s award-winning line of dairy products go to support our dairy farmers.  For more information, we invite you to visit http://www.cabotcheese.coop/.

About Justmeans

Justmeans attracts and ignites advocates for better business. The Justmeans Good Work Framework^SM allows companies to post their media to multiple social networks simultaneously, crowd-source feedback on their good work, run multi-channel campaigns and contests to further involve stakeholders, and then track the results of all of their online communications from one place. With 100,000 users and millions of page views per year, along with straightforward online tools, companies are able to leverage the Justmeans community and technology in order to participate in wide-reaching, innovative stakeholder engagement. For more information please visit www.justmeans.com, or contact Deb Berman or Martin Smith at the offices below.

Deb Berman, New York, New York, dberman@justmeans.com, 917.326.8944

Martin Smith, London, United Kingdom, msmith@justmeans.com, +44(0)2032382121