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    JustMeans Offers Social Media Workshop for Companies

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    Does your company or organization want to leverage the power of social media but doesn’t know how? It’s easier than you think! JustMeans offers a 1 day workshop to help you develop and implement a social media strategy to communicate and engage your company’s socially responsible activities.

    What is JustMeans?

    JustMeans is a social media platform that rallies individuals and companies around the concepts of social responsibility. We help our clients communicate their social and environmental goals to key stakeholders through the use of technology and social media.

    What do we do?

    1.Develop online engagement strategies

    • Custom CSR profiles on JustMeans
    • Executive consultation on social media


    2. Reaching the Right Audience and Channels

    • Digital media syndication networks
    • Custom social networking and technology development
    • Conferences on technology, digital media, and change


    How do we get started?

    Social media and stakeholder engagement are new fields and can be overwhelming. JustMeans offers a one day social media workshop that creates a social media/technology roadmap to help clients achieve their goals.

    Structure of the Workshop

    1.) Overview of Social Media

    • Traditional marketing vs. social media marketing
    • General examples of social media
    • Company specific examples of social media
    • Demographics & Technographics
    • Social Media: The How’s, Where’s and What’s
    • Review important strategic plan points & products

    2.) Talk about the current company online demographics & technographics

    3.) Break-out groups

    • How will you reach them, where are you going to bring them to and what is the nature of the call to action?
    • Consolidate ideas. Vote on short-term wins and longer-term goals

    4.) Conclusion

    • Form a digital committee and clarify next steps

     

    Goals of the Workshop

    1.) Develop an understanding of social media
    2.) Develop initial ideas for how technology could help the organization’s goal
    3.) Set up an internal committee with specific action items should a broader strategy make sense.

    Cost for 1 Day Workshop - £1,850 (UK) or $2, 995 (US)

    Contact Martin Smith at msmith@justmeans.com for more information and scheduling.

    Our Networks Include: 1Sky, ARK Ventures, Accion USA, B Lab, Base of Pyramid Enterprises, Best Buy, Bill and Melinda Gates Foundation, Blacksmith Institute, Bridgestar, Building Excellent Schools, College Summit, Community Wealth Ventures, Cone Inc, Consortium for Energy Efficiency, Criterion Ventures, Do Something, Domini Social Investments, E+Co, Earthwatch Institute, Environmental Defense, Equal Exchange, Heller Communication Design, Horizon Wind, Industrial Economics, International Youth Foundation, Institute for OneWorld Health, John Snow, Jumpstart, KLD Research & Analytics, M&T Bank, Mars, National Deaf Children’s Society, Oxfam America, Pearson, Scojo Foundation, Seventh Generation, Social Venture Network, SunEdison, SustainAbility, Synapse Energy Economics, Teach for America, The Food Project, Timberland, UnLtd, Upwardly Global, The Walt Disney Company, WorldBlu, World Endeavors, World Wildlife Federation, YearUp, Verizon



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    Kevin Long | Posted: 9 August 2008

    Hi Kerry, this workshop is not done with multiple people from different companies. Rather, it is a full one day workshop for the executive committee of an individual company. It is meant to be a way to craft a corporate strategy around social media for one organization. The workshop includes preparation and a follow up report and reflects our desire to work with organizations that take social media very seriously.



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    Kerry Allen | Posted: 7 August 2008

    This seems like a very informative workshop for any one interested in promoting corporate philanthropy either where they work, or for someone looking for employment in that area or for nonprofit trying to spread the word of their existence .The price tag for a 1-day seminar at almost $3,000 is excessive and prohibitive even for a large corporation. This price would cover a week long workshop in almost any area.





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