Justmeans Client List Grows With Addition Of Staples, Inc.

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FOR IMMEDIATE RELEASE
September 11, 2009

New York, New York — Justmeans is pleased to announce the addition of Fortune 500 company, Staples, Inc. (Nasdaq: SPLS), as a new client in its network of companies and people interested in good work. As the world’s largest office products company expands its online presence through Justmeans, Staples will have access to the site’s 100,000 worldwide members, along with a platform for greater transparency and online stakeholder engagement.

‘Staples has a strong commitment to corporate responsibility. We are glad to have them on board as they expand their stakeholder engagement capabilities through the Justmeans Good Work FrameworkSM,’ commented Martin Smith, CEO and Founder of Justmeans.

Staples corporate social responsibility programs, or “Staples Soul”, is a holistic approach to business that recognizes the close connection between Staples financial success and desire to make a positive impact on associates, communities, and the planet by joining together the following areas: diversity, the environment, our community, and ethics.  

”Justmeans gives us a unique forum to communicate about our corporate responsibility practices and programs,” said Joy Errico, director of community relations at Staples. “Joining the Justmeans network will help us engage with our customers and others who have an interest in Staples Soul.”

As a Justmeans client, Staples will now have an integrated online presence through Justmeans.com, where the company will attract followers from the Justmeans Good Work Network, share news and events, post jobs and podcasts, syndicate to other popular social media sites, and interact on issues of mutual concern with key stakeholders.

The Justmeans client list is growing weekly as more companies embrace the value of communicating with key stakeholders regarding their CSR efforts.


About Staples
Staples, the world’s largest office products company, is committed to making it easy for customers to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2008 sales of $23 billion and 91,000 associates worldwide, Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia. In July 2008, Staples acquired Corporate Express, one of the world’s leading suppliers of office products to businesses and institutions. Staples invented the office superstore concept in 1986 and is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com.

About Justmeans
Justmeans attracts and ignites advocates for better business. The Justmeans Good Work FrameworkSM allows companies to post their media to multiple social networks simultaneously, crowd-source feedback on their good work, run multi-channel campaigns and contests to further involve stakeholders, and then track the results of all of their online communications from one place. With 100,000 users and millions of page views per year, along with straightforward online tools, companies are able to leverage the Justmeans community and technology in order to participate in wide-reaching, innovative stakeholder engagement. For more information please visit www.justmeans.com, or contact Mark Elis or Martin Smith at the offices below.

Mark Elis, New York, NY, melis@justmeans.com, 917-338-7831

Martin Smith, London, United Kingdom, msmith@justmeans.com, +44(0)2032382121