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#CSR Min: MGM Touts #Sustainability; TweetUp 7/17 with @Companies4Good; @Ethical_Corp's Responsible Business Summit http://3bl.me/wwg5p3

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3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.

Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.

3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.

The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.

MGM Touts Sustainability; TweetUp Tomorrow with Companies4Good; Responsible Business Summit Focuses on CSR Reporting - CSR Minute for July 16, 2012

Jul 16, 2012 2:30 PM EDT

MGM Resorts International has outlined its commitment to diversity, community engagement, and sustainability in its first consolidated CSR Report. The report notes that MGM has been ranked as the most “green” resort company by Newsweek magazine last year, and that the company’s recycling rates have increased four times to an overall rate of 38 percent.

Network for Good will host a “TweetUp” tomorrow at 1 pm Eastern Time to support the troops, veterans, and military families. The hash tag #c4gchat hosted by @Companies4Good will host patriotic cause marketing campaigns, including Got Your 6, a Hollywood effort aimed at bridging the civilian-military divide, and the Helping Heroes Home campaign, a partnership with AT&T, Causes.com, and the nonprofit Cell Phones for Soldiers.

Sustainability reporting was the main issue at the recent Responsible Business Summit sponsored by Ethical Corporation, held in New York. A key focus was on defining reporting as the foundation of an ongoing conversation with stakeholders rather than a one-time event. 

For more information on these and other stories, go to thecsrminute.com

Video source: MGM Touts Sustainability; TweetUp Tomorrow with Companies4Good; Responsible Business Summit Focuses on CSR Reporting

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