Conference to drive discussion on how to prove the impact of certifications

(Justmeans.com) May 13, 2011 – New York, NY – Justmeans is proud to announce the participation of Mission Markets at the Certification Consumption and Change Conference on May 24 in Washington DC, an event that will bring together thought leaders from ethical certifications, social enterprises, leading brands, and NGOs to discuss and plan the future of ethical certification.

Mike van Patten is the CEO and founder of Mission Markets and Mission Markets Earth LLC and leads all strategic and business development efforts. He has over 20 years of experience on Wall Street and has been integrally involved in the design and implementation of private placement and illiquid security transactions platforms for several companies, including co-founding the highly successful NYPPEX. Mr. van Patten has been a featured speaker at several environmental and social markets conferences and has written several articles regarding environmental capital markets innovation and financial structure. He is also involved in several regional and national working groups that are developing standard metrics to measure biodiversity and habitat function and apply them to financial transactions.

Mission Markets seeks to promote the transition of the impact investing industry from its current disorganized and nascent state to the beginning stages of a viable and thriving marketplace. This transition will occur, in part, by fostering the development of a community of impact investing members who have access to a regulated electronic transactions platform, associated information, communications services, data, analytics and investment management tools that facilitate private capital transactions. Mission Markets will make impact investing easier, more effective and more personal.

Attendees of the Certification Consumption and Change Conference will hear Mr. van Patten in conversation with Leonardo Bonanni, CEO of Sourcemap, Dr. Elizabeth Kennedy, Director of Evaluation and Research for the Rainforest Alliance, and Dr. Stanley Rhodes, President and CEO of Scientific Certification Systems. The format of the conference allows attendees an extended period to question the panelists following a moderated discussion.

The Certification Consumption and Change Conference will take place May 24th at the National Press Club in Washington, D.C. The conference will bring together 150 representatives from top brands that source certified ingredients and eco-label their products, leading ethical certifiers, government agencies and NGOs, and the service providers that make reporting and compliance possible. Conference attendees will enjoy a full day of panel discussions that will shape the future of ethical certifications.

To find out more or register to attend this conference, go to: http://bit.ly/i0RJ6W

About Justmeans

Justmeans is the world's leading source of information and connections for people doing business better. With over 2 million unique visitors, a growing community of over 250,000 registered users, and distribution to millions – Justmeans is the leading marketing and communications platform for sustainable businesses. The Justmeans News Distribution services is helping companies around the world leverage the widest and most cost effective method promoting their news through Justmeans.com, affiliate websites, approved aggregators, focused social media networks, and green e-newsletter subscribers.

Website: http://www.justmeans.com

For more information or press inquiries, contact:
Justmeans
Chip Wood, VP Conferences
650.291.0423, PST
cwood@justmeans.com

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