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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
Nestlé Releases Global Shared Value Report; Cone Green Gap Trend Tracker Adds up Consumer Attitudes to Eco-Products - CSR Minute for April 18, 2012
Nestlé has released its Global Creating Shared Value Report, which outlines the company’s progress in its key focus areas of nutrition, water and rural development, as well as in environmental sustainability and compliance. Nestle’s reporting also covers the newly included areas of human rights, diversity, climate change, biodiversity, and corruption. This year, the company has reported to the Global Reporting Initiative’s A level, becoming the first global food company to do so in its report.
Eight in ten American consumers don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. 77 percent would be willing to boycott a company if misled about those claims. These figures are among the new findings of the 2012 Cone Green Gap Trend Tracker. The report also concludes that 73 percent of consumers want companies to provide more environmental information on the product packaging.
For more information on these and other stories, go to thecsrminute.com