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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
Nestle, Reckitt, and GlaxoSmithKline Place Big Bets on the Growing Market for Vitamins and Health Supplements - Health Minute For December 6, 2012
Reckitt, Nestle, and GlaxoSmithKline are making big bets on a growing trend for consumers to spend more money on managing their own health. Reckitt is buying vitamin maker Schiff Nutrition for $1.4 billion. It has also acquired the over-the-counter medicines business of the U.K.’s Boots Inc. for $3 billion. GSK has taken great control over the company’s subsidiaries in India and Nigeria. And Unilever bought Pfizer’s infant-nutrition business and announced a joint venture with Hutchison China Meditech to launch nutritional products based on Chinese medicine.
The global market for vitamins and minerals was worth $84 billion in 2011, and has grown by 12 percent in the past five years. It is the largest and fastest-growing subset of an overall global consumer health care market worth $200 billion. The fastest-growing categories of new products include vitamins B and D, calcium, fish oils, and "probiotics" (nutritional bacteria).
For more information on these and other stories, go to 3blmedia.com
Video Source: Nestle, Reckitt, and GlaxoSmithKline Place Big Bets on the Growing Market for Vitamins and Health Supplements
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