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New Corporate Social Responsibility Track to Debut at 13th Annual MicroEdge Solutions Conference
New York, October 26, 2012 /3BL Media/ - MicroEdge, LLC, the leading provider of solutions to the giving community worldwide, has announced the debut of a new corporate social responsibility track for the annual MicroEdge Solutions Conference (MESC)—one of the largest gatherings of philanthropic and corporate professionals in the giving community today. Representatives from the corporate giving community have long attended MESC, but 2012 will be the first year for MicroEdge to offer an entire conference track specially tailored to the needs of CSR professionals. This year’s conference will take place from October 14th – 17th in Baltimore, MD.
The CSR track at MESC will allow attendees to participate in a broad spectrum of sessions, hands-on labs and panel discussions, as well as the chance to share best practices with their peers. Attendees will also get the exclusive opportunity to connect with a number of industry experts, including Cynthia Scott, PhD, who has co-authored nine books on organizational development and change, and has pioneered the application of behavioral science research to create business impact. She has consulted with various leaders to improve the quality of organizational environments and leadership performance by using her thought leadership skills in the areas of organizational change and personal performance. Also available for attendees to connect with will be Scott Osman, President and Chief Strategy Officer at Gigunda, with over 25 years of experience working with global brands to establish and implement CSR strategies. Prior to working at Gigunda, Scott was the Global Director of the Brand Purpose Group at Landor Associates, where he focused on enhancing the value and values of companies by speaking with one voice about business, social and environmental sustainability.
MESC attendees will take part in roundtable discussions and sessions around some of the biggest trends in CSR and employee engagement. Topics will include strategies to ensure a company’s communication plan is effectively and creatively leveraging social media to promote the right parts of a CSR program, how to use effective CSR branding to increase brand recognition and boost internal employee morale, the growing importance of transparency in a company’s CSR strategy, and the incredible value companies derive from creating an engaged, passionate workforce. “Companies that successfully integrate their CSR efforts with their overall business plan are those that make a genuine commitment to making a difference in the world, then communicate that to their employees and motivate them to set further goals,” says Mr. Osman. “This not only enhances the chance of success, it serves as a powerful recruitment and retention tool for the best talent out there.”
The inaugural year of the CSR track at MESC promises to be quite impactful, indeed. “We’re very excited to bring more of our corporate clients into the fold at our annual conference,” says MicroEdge CEO, Preston McKenzie. “They are working tirelessly to make a difference in the world, just like our foundation clients. In fact, the two groups have more in common than first meets the eye, and I’m eager to see the innovative ideas that come forth when they all get together and discuss their respective programs. Plus, it will be great for those corporate representatives to come together and share the CSR best practices that have worked for one another. This is what collaborating for the common good is all about.”
To Learn More
To learn more about the MicroEdge Solutions Conference, call MicroEdge at 646.237.3986 or send an email to firstname.lastname@example.org . To register for MESC, visit www.microedgeconference.com.
Established in 1985, MicroEdge, LLC is the leading provider of software and services to the giving community worldwide. MicroEdge solutions deliver a powerful, integrated, and open framework for efficient and effective charitable giving. The company is committed to providing the best technology toolset for foundations, corporations, government agencies, donors, advisors and financial institutions. Together, these tools help organizations to work with one another to raise, invest, manage and award charitable currency. MicroEdge is headquartered in New York City with regional offices throughout the U.S. and supports thousands of clients worldwide. MicroEdge is part of the Vista Equity Partners portfolio of software and technology-enabled companies. To learn more about Vista Equity Partners, visit www.vistaequitypartners.com. To learn more about MicroEdge, visit www.microedge.com.
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MicroEdge is a trademark and/or service mark of MicroEdge, LLC. All other company names or marks mentioned herein are those of their respective owners.