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At CBS EcoMedia Inc., we have a vision: To harness the power of advertising and channel it into tangible social change.
Since the founding of the company in 2002, our team has worked tirelessly to develop and hone an advertising model that would transform this ideal into reality.
It was with great pride that in 2011 and 2012, we launched our EcoAd, WellnessAd, and EducationAd programs. These unique product offerings are based onour patent-pending ad model through which our clients, in collaboration with our wide network of non-profit partners, providefinancial support for critical,yet underfunded, environmental, health, and education projects in communities nationwide.
Through their brand loyalty, viewers are turned into volunteers with the power to help create real, meaningful improvements in their own neighborhoods - a transformation which profoundly alters the conversation between consumer and advertiser, and makes our EcoAd, WellnessAd, and EducationAd programs advertising industry game-changers.
With the companys 2010 acquisition by CBS, we exponentially scaled our reach. EcoMedia is now proud to offer our clients the opportunity to communicate their messages across all CBS platforms - national television, local television, radio, outdoor, and interactive.
Were honored and gratified to have been recognized for our work in social enterprise. In 2009, we received the United States Conference of Mayors Excellence in Public/Private Partnerships Award. In 2012, we were an Edison Award winner for social innovation.
But the greatest reward of all? The ability to make a significant, positive impact in the communities we serve.
New Image Dental Helps Bring Miles For Smiles Mobile Dental Clinic to Denver Students in Adams 14 School District with Funding from CBS EcoMedia’s WellnessAd Advertising
Denver, CO., October 17, 2012 /3BL Media/ - Adams 14 Elementary School students who often do not receive necessary dental exams and treatments will be the beneficiaries of dental screenings, preventive dental sealants, oral health education and restorative care from the Kids In Need of Dentistry’s Miles For Smiles mobile dental clinic thanks to financial support from New Image Dental Implant Center’s advertising through CBS EcoMedia’s WellnessAd program. The mobile dental clinic will serve students at Rose Hill Elementary School for four days of dental services.
To celebrate the weeklong Miles For Smiles school tour, Dr. Neil Dobro, DMD, the founder and president of New Image Dental Implant Clinic, Julie Collett, RDH, Executive Director of Kids In Need of Dentistry, Pat Sanchez the Superintendent for Adams 14 School District, Kandy Steel the Deputy Superintendent for Adams 14 School District, Rose Hill Elementary School Principal, Chris Denmark and Paul Polizzotto, President and Founder, CBS EcoMedia Inc. will host a kickoff event with the students of Rose Hill Elementary School .
“New Image Dental Implant Center is making this effort to help children in our community start life with good dental health,” said Dr. Neil G. Dobro, Prosthodonist and owner of New Image Dental Implants Center. “We’re very grateful to be able to partner with Kids In Need of Dentistry and with CBS EcoMedia to help bring the Miles for Smiles mobile dental clinic to underserved students in the Adams 14 School District.”
New Image Dental Implant Center’s funding will expand the mobile dental clinic’s reach beyond the 1,200 annual patients it already provides care for by at least 25%. Students will also receive school presentations about oral health.
“We are always excited when we are able to bring our mobile dental, Miles for Smiles unit to area schools.” said Julie Collett, RDH, the Executive Director of Kids In Need of Dentistry. “So many children in our underserved population don’t get the oral healthcare they desperately need and that impacts their overall health. But thanks to New Image Dental Implant’s generosity and EcoMedia’s WellnessAd program a lot more students will get the care they deserve.”
“Dental care is one of the basic components of wellness and anything we can do at EcoMedia to see that elementary school students get the attention and resources they need to live a healthier, happier life is something we consider our responsibility,” said Paul Polizzotto, President and Founder of CBS EcoMedia. “That’s the very reason we created the WellnessAd program and that’s why we’re so gratified to be working with our advertiser, New Image Dental Implant Center. They share the same values and vision we do when it comes to these critical social needs and we’re proud to be in this public private partnership with them on behalf of Denver’s youth.”
About Kids In Need of Dentistry (KIND)
Kids In Need of Dentistry is a nonprofit organization that provides high-quality, affordable dental care to children in need throughout Colorado. Since 1912, KIND has helped thousands of children each year get the dental services they need at a cost their families can afford. Miles For Smiles is a 36-foot, state-of-the-art mobile dental unit that helps KIND staff and volunteers treat children in underserved communities throughout Colorado. Miles for Smiles has been providing both routine and emergency care since 1999. In 2010 the program provided almost 1,200 patient visits.
About New Image Dental Implant Center
New Image Dental Implant Center, 3737 East 1st Avenue in Cherry Creek, offers a myriad of dental care services and specializes in dental implants, with accredited and knowledgeable experts in Prosthodontics and Oral Surgery. New Image’s founder, Dr. Neil Dobro, has been practicing and teaching for more than 30 years, and uses his experience, skill and passion to serve others by creating and maintaining beautiful smiles - one patient at a time. Dr. Dobro and his professional staff are dedicated to helping in underserved communities, and are committed to helping KIND fulfill dental services for children in need.
About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2008, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomedia.cbs.com to learn more.
By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or se