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Press Release - Green Mountain Coffee

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Green Mountain Coffee

ABOUT Green Mountain Coffee

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)is engaged in the specialty coffee and coffee maker businesses. The Company operates in two business segments: the Specialty Coffee business unit (SCBU) and the Keurig business unit (Keurig).

SCBU sources, produces and sells more than 200 varieties of coffee, cocoa, teas and other beverages in K-Cup portion packs and coffee in more traditional packaging, including whole bean and ground coffee selections in bags and ground coffee in fractional packs, for use both at-home (AH) and away-from-home (AFH). Keurig is a manufacturer of gourmet single-cup brewing systems, targets its premium single-cup brewing systems for use both AH and AFH, mainly in North America. Its primary sales is from its Keurig single-cup brewing system, which includes its Keurig single-cup brewer, K-Cup portion packs used by the system, as well as related accessories.

In May 2010, the Company acquired Diedrich Coffee, Inc.As of November 13, 2009, the Company acquired the Timothy's World Coffee.

Company Website: www.gmcr.comCorporate Responsibility Website: Corporate Social Responsibility at GMCR

Our “Very Good” Kenyan Consumer Reports Ranking

Jan 13, 2011 8:45 AM EST

In its September 2010 issue, Consumer Reports ranked our Fair Trade Kenyan Highland Cooperatives coffee among its top tier of Kenyan coffees.  Noting that is has “a milder aroma and [is] notably fruity,” the magazine’s tasters placed our Single-Origin Kenyan coffee in the Very Good category.

But, for fans out there who enjoy this coffee’s grapefruit-toned brightness and black raspberry and burgundy flavors, you already knew that about this very special coffee.


While Kenyan coffee has long been one of the most sought after origins in the world, rules within the Kenyan auction system made it impossible to achieve the transparency that Fair Trade Certification requires. Those rules were relaxed only a year or so ago, and now the very first of what we hope will be a great many Fair Trade Certified™ Kenyan coffees has reached our shores.

The Rumukia Farmers Cooperative Society is one of those newly-certified grower groups. Situated in the Nyeri district, among the rich, red, volcanic foothills of Mt. Kenya in eastern Kenya, the region enjoys a unique microclimate — a temperate zone with regular, seasonal rainfall.

Even before being certified, the cooperative organized “field days” to train its members in agricultural best practices, and offered credit services for education and medical emergencies. The cooperative is currently working to upgrade its drying tables, and improve its road network so that farmers can deliver coffee to the mills more efficiently.

So, the question must be asked: how do you rank Fair Trade Kenyan Highland Cooperatives coffee?

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Kristen

James Atemba
James Atemba 01pm January 14
Please get to me at: atemba-james@aegs-biz.com