(Justmeans.com / CSR News) - NORWALK, Conn.--(BUSINESS WIRE)--As moms and kids prepare for the busy back-to-school season, Pepperidge Farm is making lunchbox decisions easier than ever with their tasty Goldfish Colors, now revamped with fun colors from natural ingredients. While kids have enjoyed these multicolored snacks from the cafeteria to the backyard to the back seat of the family car, parents have enjoyed that Goldfish crackers are a smart snacking choice for the whole family. With the introduction of the even brighter Goldfish Colors Neon crackers, using yellow, orange and purple colors also made from natural ingredients, these wholesome crackers offer a fun way for families to snack this fall.

“With the scrutiny surrounding artificial colors in foods, we were thrilled to be able to make this change in our Goldfish Colors crackers and introduce Goldfish Colors Neon using the same formula”

Since swimming into homes in the early 1960’s, Pepperidge Farm® Goldfish® crackers have become a family favorite, adored by children and adults alike. “Throughout the decades, families have trusted Goldfish crackers as a wholesome, fun and delicious snack that has evolved to meet the demands of the many Goldfish cracker fans around the world,” said Stephen White, Vice President Crackers. “With the scrutiny surrounding artificial colors in foods, we were thrilled to be able to make this change in our Goldfish Colors crackers and introduce Goldfish Colors Neon using the same formula,” added White.

Baked with real cheese, Goldfish Colors and new Goldfish Colors Neon offer the same great cheddar taste as before, but contain no artificial coloring. As a low-cholesterol snack that contains zero grams of trans fat per serving, these flavorful crackers are a treat that kids will love to eat and parents will love to serve. Also available are Goldfish Made with Whole Grain crackers, every serving (55 crackers) of which contains 12 grams of whole grains, and Goldfish Garden Cheddar crackers, which contain 1/3 serving of real vegetables in each serving.

Pepperidge Farm® Goldfish® Colors and Goldfish® Colors Neon crackers are available now at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.19. For more information, visit www.pepperidgefarm.com. Consumers are encouraged to follow Pepperidge Farm on Twitter at http://twitter.com/PepperidgeFarm.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the #1Place to Work in Connecticut in the large companies category of the Best Places to Work in Connecticut competition for 2009. Among the company’s most popular products are Chocolate Chunk and Milano® cookies, Goldfish® crackers, Baked Naturals crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm® Swirl, Farmhouse, 100% Natural and Whole Grain. The company added Ecce Panis® gourmet artisan breads to its portfolio last year.

The Goldfish brand has also developed the Fishful Thinking^SM program, a parenting resource that provides simple strategies that parents can use to help raise children with a positive outlook on life.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities and almost 5,000 employees. Pepperidge Farm has been part of Campbell Soup Company since 1961.

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