(11/13/09) – This season, Pepperidge Farm is celebrating the best parts of the holidays: being home with family and making great memories. In the spirit of encouraging families to make memories at home, Pepperidge Farm is supporting Habitat for Humanity by donating $50,000. And to help spread holiday joy, Pepperidge Farm is inviting consumers to share a cookie house photograph or personal holiday baking story for a chance to win $10,000 toward a home improvement project. It's all part of a "Create a House. Build a Home" Adult Snacks holiday program.
"Pepperidge Farm's partnership with Habitat for Humanity is very exciting because we believe in supporting the organization's important mission," said Brian Immel, Business Director, Adult Snacks. "We are proud to help give more families in need the opportunity to experience holiday joy in their own homes." Since its founding in 1976, Habitat has built more than 300,000 houses worldwide, providing simple, decent and affordable shelter for more than 1.5 million people.
Celebrity Carpenter and Mom Helps Spread the Word
Pepperidge Farm will also partner with Tracy Hutson, celebrity designer and a star of TV show Extreme Home Makeover, to encourage consumers to participate. "The holidays are the perfect time for fun household projects that bring the family together," said Hutson. "Building a cookie house is a great way to make memories at home, express creativity and begin or continue a special family tradition. I can't wait to upload a photograph of my family's cookie house to help get into the spirit of the season."
A new Pepperidge Farm microsite will house the program and facilitate consumer sharing. By uploading to the site a cookie house photograph or personal holiday baking story, consumers will spread holiday cheer among other baking enthusiasts and be entered to win a $10,000 gift card to a home improvement store for an enhancement project of their own. Also on the site, consumers can watch a video demonstration with step-by-step instructions for how to make a classic cookie house.
