March 06, 2011

Saskatoon, Saskatchewan – Potash Corporation of Saskatchewan Inc. (PotashCorp) today helped Kinsmen Telemiracle make a miracle with a $250,000 matching gift donation to the Kinsmen Foundation during its annual 20-hour telethon this weekend. The matching gift challenge, and cheque presentation, was made live on-air in the final hours of the telecast.

"Saskatchewan’s Kinsmen and Kinettes, through the Kinsmen Telemiracle Foundation, have been making miracles happen for 35 years now," said PotashCorp President & CEO Bill Doyle. "We hope our challenge motivated others to go to the phones, pledge support, and help the Foundation improve quality of life for hundreds of people across the Saskatchewan."

PotashCorp matched each dollar pledged to Telemiracle from 3:00 p.m. to 4:00 p.m. – helping to raise $500,000 of the telethon’s total. In addition, a team of PotashCorp representatives was on hand to answer phones and take pledges from donors across the province.

“One of PotashCorp’s goals is to improve quality of life in communities where we operate,” explained Rhonda Speiss, Manager of Corporate Philanthropy. “Telemiracle’s focus on helping Saskatchewan people with special needs, and those who require access to medical treatment, was a perfect fit.”

Through similar matching gift challenges, PotashCorp has energized recent community campaigns for the Humboldt Hospital, Lanigan and District Medical Clinic and the Saskatoon Friendship Inn.

Headquartered in Saskatchewan, Canada, PotashCorp is the world’s largest fertilizer company by capacity, producing the three primary crop nutrients – potash, phosphate and nitrogen. With five potash operations in Saskatchewan, and one in New Brunswick, it is responsible for about 20 percent of global capacity and is the world’s leading potash producer. Its operations and business interests span seven countries, making PotashCorp an international enterprise and a key player in meeting the growing challenge of feeding the world.

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