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.@Recyclebank’s Ian Yolles to Join Net Impact Conference Panel on Brands and Positive Consumer Behavior Change

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Laura Moen, Bateman Group for Recyclebank
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Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from local and national businesses. Recyclebanks mission is to motivate individuals and communities to realize a world in which nothing is wasted--working to increase recycling rates, curb energy and water consumption, encourage smarter transportation, strengthen local economies and help people realize the financial benefits of making greener choices every day.

Recyclebank’s Ian Yolles to Join Net Impact Conference Panel on Brands and Positive Consumer Behavior Change

Oct 26, 2011 8:00 AM EDT

Recyclebank's Chief Sustainability Officer Ian Yolles will participate in an interactive panel discussion entitled, “Connecting Consumers with Action…and your Brand” at the Net Impact Conference on Friday, Oct. 28. Alongside peers from Nike and Levi Strauss & Co, Yolles will uncover ways companies can transcend CSR as a marketing tool to generate positive behavior and brand perception from the socially conscious consumer. The Net Impact Conference, which runs from October 27 -29 in Portland, Ore., is the world’s leading forum for inspiring future changemakers and leaders to use business for social and environmental good. 

Who:    Ian Yolles, Chief Sustainability Officer, Recyclebank
            Kristin Bannister, Director of Brand Marketing for Levi’s, Levi  Strauss & Co
            Tom Kelley, Global Brand Director, Sustainable Business & Innovation, Nike
            Moderator: Suzanne Shelton, President and CEO, Shelton Group
What:  “Connecting Consumers with Action…and your Brand” panel discussion
Where:  Net Impact Conference, Portland, Ore., Oregon Convention Center, Room E-142
When:   Friday, Oct. 28, 2011 at 10:45 - 12:00 p.m. PT
 
 
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