Chicago: Rogue Element, along with Society of Actuaries and Insidedge (a division of GolinHarris), has been awarded a Silver Trumpet for Web sites from the Publicity Club of Chicago for the "Our History” interactive timeline of the actuarial profession. This is an especially nice recognition as we were competing against Web sites of all kinds, both internal and external.
The Publicity Club of Chicago's 2009 Golden Trumpet Awards are the most prestigious awards program in the Midwest honoring distinguished individual achievement of public relations and communications. These awards are presented for excellence in planning, creativity and execution.
Additionally, the timeline also won a merit award from the Public Relations Society of America.
The Society of Actuaries needed an interactive Flash-based timeline showing how actuaries have influenced business since their profession began in the 1600s, and how those events have influenced connected events over time. These events also had to be further broken down by the type of business segment into which they fell. This timeline was one part of an overall strategy called “Living The Brand” that involved several more pieces developed by Insidedge. The final design uses balloons that drop down from the timeline above, with connecting dates dropping down in transparent gray balloons to magnetically attract to the selected entry. Color-coding was used to categorize the entries by professional disciplines and/or topics. Dates slide from left to right as needed using arrows on both ends of the timeline.
The initial goal was to attract 5,000 actuarial visitors to all the “Living The Brand” materials combined between April and December 2008. In the end, the timeline alone attracted 2,656 visitors, accounting for more than one-half of the desired metric in only three months.
Click here to see the winning timeline: http://www.rogue-element.com/portfolio/web.html
# # #
contact: Bryce Huguenin / phone: 1.773.621.0032 / bryce.huguenin@gmail.com
