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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
SAP Wins PR News CSR Award; Norfolk Southern Earns Corporate Excellence Award; Medtronic Launches "Save a Life" Simulator Videos - CSR Minute for April 26, 2012
SAP has won the PR News CSR Award for its 2010 sustainability report. The report covers the company’s software innovations for energy management and sustainable operations, and features enhanced capabilities for interaction with readers, from interactive charts to a function that allows readers to speak out on issues.
Norfolk Southern has been recognized by the American Carbon Registry with a Corporate Excellence award for its performance in measuring and reducing the rail company’s emissions. The award was given for the commitment to reduce CO2 emissions to 10 percent below 2009 levels by 2014.
Medtronic has launched an online, interactive “Save a Life Simulator” to promote timely response to sudden cardiac arrest by bystanders. The first person, point-of-view videos put the viewer in the shoes of an everyday mall-goer who witnesses a person experiencing severe heart problems, then describes steps to help.
For more information on these and other stories, go to thecsrminute.com