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ABOUT 3BL Media, LLC
3BL Media provides a cloud-based, multi-channel news and content distribution platform for innovative companies.
Journalists, investors, customers and other stakeholders now have more choices than ever as to where and how they get their news and information. From email to news terminals to social media platforms and web portals, many options are available. And different people respond differently to various message formats: blogs vs. press releases vs. videos vs. articles.
3BL Media clients know that distributing multiple message formats, through multiple channels, produces results.
The Distribution Revolution(tm) means that organizations can distribute their press releases, blogs, videos and other media assets through social media, new media and traditional media channels, creating the greatest opportunity for the target audience to encounter and interact with your content.
Starbucks Launches New Eco Cup Sleeve, McDonald's Recycles at the Olympics, CR Magazine Lists Best Corporations for Transparency - CSR Minute for July 30, 2012
Starbucks has come out with EarthSleeve, a new hot cup sleeve that adopts new technology to reduce overall material use while increasing the percentage of recycled content. Developed with LBP Manufacturing and using Henkel adhesives, the new product decreases raw fiber material by 34 percent while increasing post-consumer content by 25 percent. The changes add up to a savings of nearly 100,000 trees worth of wood use for paper pulp.
McDonald’s, the food franchise holder for the London Olympics, has committed to the Games’ sustainability policies, including reductions in packaging and waste that have been tested in its English outlets over the last year. In addition, the company is making their food supply chain more transparent through their Open Farms program.
CR Magazine has released its Third Annual Best Corporate Citizens in Government Contracting List. According to the research, three-year average returns to shareholders by the best performers outpaced the rest by 50 percent, demonstrating the bottom line benefits of transparency. IBM, Accenture, and HP kept their top positions on this year’s list, based on their openness in reporting.
For more information on these and other stories, go to thecsrminute.com