(Justmeans.com / CSR News) - At SBi, meet brand, sustainability and design innovators from across the US and around the world

Fontainebleau Miami Beach

BURLINGAME, CA. - November 12, 2008 - Sustainable Life Media, (SLM) is putting the finishing touches on Sustainable Brands International (SBi), at the same time the venerable Fontainebleau Miami Beach in Miami Beach, FL is preparing to reopen after a $1 billion renovation. Multinationals and innovative small companies from across the US, Canada, the EU, South America, China, Japan, India, New Zealand and others will convene December 9-11 to develop a broader understanding of how to identify and capitalize on opportunities for consistent, sustainability-driven revenue growth and brand value in both local and global markets.

In its heyday, the Fontainebleau was state of the art in glamour and entertainment -- an icon designed by maverick architect Morris Lapidus, During the heady era of the 1950’s and ‘60s, everyone who was anyone was there, from Frank Sinatra playing the nightclub, to Jerry Lewis filming "The Bellboy" and Auric Goldfinger cheating at cards (until foiled by James Bond). Today, the hotel boasts a new sensibility, where glamour continues (the hotel plays host to the annual Victoria's Secret Fashion Show on its opening weekend) but with a concentrated focus on eco-innovation underlying its redesign from the ground up.

"The Fontainebleau was selected as the site for SBi largely because of the innovative ways in which this historic, beautifully situated hotel has integrated both glamour and a commitment to sustainability in to its re-launch. In every area – from design to site management to marketing to community relations – priority is being given to sustainable principles and practices that conserve resources without compromising guest experience," said KoAnn Vikoren Skrzyniarz, President and CEO of Sustainable Life Media.

"Fontainebleau Miami Beach is committed to positively influencing the quality of life for Miami Beach residents and visitors. We hope to inspire a paradigm shift in the way hospitality business looks at the environment – as we have chosen to do – by integrating these initiatives into our short and long term business plan," said John Rolfs, President and General Manager, Fontainebleau Miami Beach.

Fontainebleau Miami Beach has implemented a wide range of programs including a paperless hotel room and digital media program, eco-friendly sourcing throughout the resort, composting and organic food/beverage in the dining operations, as well as environmentally conscious meeting rooms. "This eco-innovation story is just one example of the many attendees will enjoy as part of the program at Sustainable Brands International. Sustainable innovation is set to be a core driver of growth in this next chapter in the evolution of global business," notes Ms. Skrzyniarz. At SBi, attending brand, sustainability and design innovators from across the US and around the world will share their latest struggles and successes on the path to building leading sustainable businesses, and will be inspired by best in class sustainable brand/communications strategies and campaigns from both inside and outside the States.


About Sustainable Brands International
Sustainable Brands International is home for business and brand leaders from the US and around the world who are committed to positioning themselves for long-term success in the dynamic business environment of the 21st Century. It is the place for change makers to gather and share their latest learning and ideas about the next step of possibility on their sustainable brand journey. At SBi, attendees will find like-minded innovators who understand new opportunity exists for those companies that focus on delivering environmental, social and economic benefit to their stakeholders, and who are passionate about moving the needle quickly.

SBi brings together a dynamic mix of big global brands and innovative start-ups, of product designers, sustainability leaders and brand communications experts. This people mash up from different market sectors, geographic regions, company sizes and business responsibilities, creates a high energy, thought provoking, personally challenging experience that leads past participants to list it as among their best-ever conference experiences.

About Sustainable Life Media
Sustainable Life Media is the leading producer of sustainable business conferences and events, with supporting products that include websites, newsletters, research and an online community. Sustainable Life Media inspires innovation for sustainability by linking people and ideas that are creating change in the marketplace. By showcasing successful sustainability strategies, emerging best practices, and leading edge product and service solutions, Sustainable Life Media helps businesses drive new business benefit through cost savings, risk reduction, revenue growth and increased brand value. For more information, please visit: http://www.sustainablelifemedia.com/about.

For more information please contact:

Chip Wood, Dir of Mktg
Sustainable Life Media
650-344-9693, x 102
650-291-0423
www.sustainablelifemedia.com