(Justmeans.com / CSR News) - (Cincinnati, OH)  June 11, 2009 - Engagement, loyalty and commitment are all characteristics of any greentailer’s target buyer.  With e-commerce sales expected to grow about 11% in 2009, according to a Marketing Report from Forrester Research and Shop.org, TELLUS has tailored their new Commerce Platform to offer opportunities to better reach these eco-conscious consumers.  Believing in and showing support for the green cause, TELLUS has launched a green marketing approach to showcase this product at the LOHAS Forum in Colorado June 17 – 19, 2009.  

 The TELLUS Commerce Platform offers the all important 3Cs of web design to engage users and build transactions:  Content, Community and Commerce.  It focuses on building interaction and loyalty, using the 3Cs to engage users in an online community and eventually converting them into customers.   The Platform provides web capabilities for companies of all sizes, from the emerging business that needs a foundation of flexibility and affordability to mid-sized and large e-tailers with transaction-intensive websites and robust needs.  

 “We offer various tiers within the TELLUS Platform to meet the differing business and financial needs of e-tailers,” explained Betsy Emery, president of TELLUS.  “Often, a company with a new or first upgraded presence on the web needs something simple and affordable to get started, but then will have to change platforms to continue managing the growth.  Our Platform provides the foundation for all company sizes to grow within it.”

The Platform enables engagement today and provides the foundation for more value-added consumer relationships online.  As the online channel grows, companies build knowledge about customers and use that insight to further tailor relevant content and offers.  For niche-focused businesses like greentailers, this relevance is key to authenticity, engagement and long term growth. 

Believing in specialty products and mission driven businesses, TELLUS partners with greentailers like Bigelow Tea, La Cense Beef and SeaBear Smokehouse.    See the Platform and 3Cs in action.  TELLUS will showcase their green marketing demonstration of the TELLUS Platform and the 3Cs at Booth # 25 at the LOHAS Forum in Boulder, Colorado at the St. Julien Hotel, June 17 – 19, 2009. 

TELLUS (www.tellusweb.com) is a full service ecommerce firm and platform provider focused on niche-leading consumer brands, catalogs, and retail companies. Services include web strategy, usability, design, development, integration, and marketing.   TELLUS focuses on understanding each business and identifying opportunities for a bigger return through the 3Cs of user engagement:  content, community and commerce.  The 3Cs are part of the strong business planning which TELLUS provides their clients, from emerging businesses to large established multi-channel organizations, as they develop, implement and maintain customized web strategies complete with relationship building with eco-friendly customers.  For more information, visit www.tellusweb.com.