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“THIN MONTHS” Highlighted In Film To Premier At SCAA In Houston, 20-minute film narrated by Susan Sarandon #GMCR #CSR

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Green Mountain Coffee

ABOUT Green Mountain Coffee

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)is engaged in the specialty coffee and coffee maker businesses. The Company operates in two business segments: the Specialty Coffee business unit (SCBU) and the Keurig business unit (Keurig).

SCBU sources, produces and sells more than 200 varieties of coffee, cocoa, teas and other beverages in K-Cup portion packs and coffee in more traditional packaging, including whole bean and ground coffee selections in bags and ground coffee in fractional packs, for use both at-home (AH) and away-from-home (AFH). Keurig is a manufacturer of gourmet single-cup brewing systems, targets its premium single-cup brewing systems for use both AH and AFH, mainly in North America. Its primary sales is from its Keurig single-cup brewing system, which includes its Keurig single-cup brewer, K-Cup portion packs used by the system, as well as related accessories.

In May 2010, the Company acquired Diedrich Coffee, Inc.As of November 13, 2009, the Company acquired the Timothy's World Coffee.

Company Website: www.gmcr.comCorporate Responsibility Website: Corporate Social Responsibility at GMCR

“THIN MONTHS” Highlighted In Film To Premier At SCAA In Houston, 20-minute film narrated by Susan Sarandon

Apr 20, 2011 10:26 AM EDT

WATERBURY, VT (April 19, 2011) -- According to a 2007 study by the International Center for Tropical Agriculture (CIAT), most families cope with these months of food insecurity by eating the same foods but consuming less; eating less expensive and lower quality foods; or by borrowing funds and going into debt to purchase food – ensuring the cycle repeats itself. Seasonal hunger is a well-established phenomenon in coffee-growing communities, but not widely known within the coffee industry.

To generate awareness about the extent of the problem and to help generate industry support for food security initiatives in coffee-growing communities, a new film has been produced focusing on the day-to-day challenges of “the thin months” and projects established to eliminate this annual crisis.

"After the Harvest: Fighting Hunger in the Coffeelands" will be shown three times at the Specialty Coffee Association of America (SCAA) Symposium and Exposition in Houston, TX, April 27-May 1, 2011:

  • SCAA Symposium, Thursday, April 28, 9:00 a.m., Hilton Americas-Houston, 1600 Lamar, Houston, TX
  • SCAA Expo, Friday, April 29, 9:00 a.m., George R. Brown Convention Center, Section B on Level 3, 1001 Avenida De Las Americas, Houston, Texas
  • Coffee Kids reception, Friday, April 29, 5:00 p.m., George R. Brown Convention Center, Ballroom B

The film is narrated by Academy Award-winning actress Susan Sarandon, a long-time supporter of Heifer International and its fight against world hunger. The film was funded by The Coffee Trust, with a grant from Green Mountain Coffee Roasters, Inc. 

Coffee professionals interested in joining an industry-wide initiative to support efforts aimed at alleviating hunger during the “The Thin Months” are urged to attend one of the film screenings or indicate their interest online at www.AfterTheHarvest.org. A two-minute trailer also can be seen on that website. DVDs of the full 20-minute film will be available from Coffee Kids (Booth 625) and Café Femenino (Booth 1143) at the SCAA Expo, or upon request through the website.

SOURCE Green Mountain Coffee