Press Release - AirDye®

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Why is AirDye(R) important?

Why for the world?

AirDye(R) technology, from Colorep, Inc., a California-based sustainable technology company, is a solution our planet needs today and for many tomorrows.

AirDye(R) technology:

Does not pollute water in the color application process. By using air instead of water to convey dye, no hazardous waste is emitted and no water wasted. Greatly reduces energy requirements, therefore lowering costs, and satisfying the strictest standards of global responsibility. Does not use boilers, screen printing machines, drying ovens, or cleaning and scouring chemicals, thereby eliminating major sources of pollution. Eliminates water in the color application step and simplifies the process, creating revolutionary possibilities of new industry and employment in unfarmable, arid regions of the world. Gives consumers a way to choose style and sustainability at a realistic price at the point of purchase, thereby initiating world change.

Why for business?

Business today must achieve high quality, lower costs, competitive practices, and meet customer demand for environmentally responsible products that are attractive.

AirDye(R) technology:

Is easy to specify, reduces cost, offers beauty and quality, and reduces environmental impact. Offers style without sacrifice. There is no dye-lot variation, no post-dye washing or treatments, and no minimum quantity. Offers exciting new options:

- Dye different colors on opposite sides of fabric.

- Dye fabric a solid color.

- Dye one side a solid color and the opposite side a print.

- Dye one side of fabric with a print and the opposite side with another print.

- Dye opposite sides of fabric with the same print.

Please visit http://www.airdye.com/ for more information and for the latest news on AirDye(R), or read our blogs at http://blog.airdye.com/goodforwater/ and http://blog.airdye.com/goodforbusiness/

TWO NEW BLOGS FROM AIRDYE® LOOK AT WATER SCARCITY AND WHAT WE CAN DO ABOUT IT

Jul 28, 2009 4:07 AM CDT

(Justmeans.com / CSR News) - WITH A HEALTHY MEASURE OF ECO-FRIENDLY DESIGN AND FUN

New York, NY - Want to get fresh ideas on how you can live a greener life and help protect the planet's water? You'll find ideas big and small - plus a healthy dose of fun - at two new blogs from AirDye®.

Good for Water blog, http://blog.airdye.com/goodforwater/ is targeted to consumers. It's written by Kathryn McEachern, a former editor at Dwell magazine. Good for Business Blog, http://blog.airdye.com/goodforbusiness/ includes ideas for companies of any size. It's written by Aaron Raybin.

Each post includes an action to take so you can leave the blog empowered to do something about the environmental challenges we face. The blogs focus on water scarcity, looking particularly at the role of textiles. The textile industry uses and pollutes enormous quantities of water across the globe. Standard dyeing and decorating methods generate so much pollution, they pose a catastrophic threat to rivers, lakes and streams.

While the blogs are thought-provoking and action-oriented, they are also an entertaining read, even light-hearted at times. "We wanted to give readers little steps and big things they can do to help the cause," says Robin Bertelsen, Director of Community for AirDye, "not just another reason to worry."

Recent posts on the Good for Water blog include cool, eco-friendly product designs seen at the BKLYN Designs show and the International Contemporary Furniture Fair. A new post on Good for Business blog looks at why "green is gold," or how to make money while being green.

Post your comments and be part of the conversation at http://blog.airdye.com/goodforwater/ and http://blog.airdye.com/goodforbusiness/

About AirDye

AirDye (www.airdye.com) uses 95% less water to create prints, and up to 88% less water to create solid colors, compared to typical textile industry water consumption. Current users of AirDye include Hunter Douglas, Stacy Garcia, Elaine Ferguson Designs, and Miss Peaches Swimwear. A detailed environmental report on the effects of AirDye, conducted by research firm FiveWinds International, can be viewed at http://www.airdye.com/downloads/AirDyeEnvProfile_0409.pdf. If you'd like to learn more about creating greener products with AirDye, call 888 - U AirDye (888-824-7393)

AirDye is a technology from Colorep. Colorep (www.colorep.com) is passionate about creating new printing and dyeing technologies that help to sustain the planet while offering excellence in quality, value and accessibility. Colorep's revolutionary technologies - AirDye and ecobanner - come to life in its subsidiaries, Transprint and BetaColor. Transprint is also the largest producer and supplier of top quality heat transfer paper in the United States, for design, fabric, and finished goods. Colorep is headquartered in Rancho Cucamonga, CA.

AirDye® is a registered trademark of Colorep®, Inc.

SOURCE AirDye®