Press Release - Timberland (Old)
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At Timberland, we are working to integrate corporate social responsibility into everything we do. This means empowering employees to make informed business decisions, inspiring our employees and community members to invest sweat equity in their community, and communicating this message to our consumers in a way that is heroic, but also accessible. These lofty goals can not be achieved with the insight and collaboration of our stakeholder community - and we commit to honoring your engagement by incorporating your wisdom into the work we do everyday.
As our stakeholder community gets even more sophisticated in their understanding of corporate sustainability issues, they are demanding greater information about the claims we make publicly. This is where transparency, accountability and reporting must play an integral role in our CSR efforts.
By visiting this page, youre already engaging with Timberland. Our goals are to gain feedback about our initiatives and learn from your ideas, suggestions, and experiences. So talk with us on the Just Means Good Work feed conversations and well be sure to weigh in with our thoughts!
You can also learn more about Timberland by going to www.earthkeeper.com - our new stakeholder engagement portal where you can find our reporting, events, blog and more! Here, we aim to engage with you to:
Widen the diversity of stakeholders we interact with - we invite you to join the Earthkeeper network to learn about new Timberland initiatives. Scale conversations on key issues responsible businesses face- see www.earthkeeper.com/voicesofchallenge for discussions on climate change, product stewardship, global human rights and community engagement. Learn from your feedback to improve our approach - Leave us comments about our progress. Take steps in your own life to reduce your impacts. We look forward to hearing from you.Timberland Takes Sustainability One Giant Step Forward with its First Recyclable Footwear
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(Justmeans.com / CSR News) - STRATHAM, NH, June 25, 2009 - In a conscious effort to reduce both material use and waste, The Timberland Company unveiled today its Earthkeepers 2.0 boot - the first footwear the company has designed to be disassembled and recycled, rather than discarded, at the end of its product life. After wearing them on life's many adventures, consumers who buy the Earthkeepers 2.0 boots simply return them to any Timberland store for recycling. Timberland has a long history of environmental stewardship both in its business operations as well as in the design and manufacture of its products. The Earthkeepers 2.0 boot was designed with eco-conscious features like Green Rubber soles in response to consumers' growing demand for beautiful and eco-friendly footwear. Along with this attention to how the product is developed at the outset, the company is undertaking a cutting-edge "second life" program to pilot reusing components from the returned boot to make a new pair of shoes. "We can be deliberate about designing the 'greenest' footwear out there -- but if at the end of the day those products still end up in a landfill, we haven't really closed the loop on our environmental responsibility," explains Brian Moore, VP Men's Product. "With Earthkeepers 2.0, we have an opportunity to influence the environmental impact of our products in a way we haven't before - after the point of purchase." Eighty percent of the Earthkeepers 2.0 boot can be recycled or re-used, including: The Earthkeepers 2.0 boot, part of a broader Earthkeepers collection, will be available to consumers in Fall 2009. Launched in 2007 with two core styles, Timberland's EarthkeepersTM Collection today includes more than 40 skus of eco-conscious footwear that deliver premium, contemporary styling while using materials like recycled PET linings, organic cotton and leathers from tanneries achieving Leather Working Group silver rated status for industry leading water, waste and energy management. Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, SmartWool®, Timberland Boot CompanyTM, Howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. To learn more about earthkeeping, visit www.earthkeeper.com. Green Rubber, Inc. is a subsidiary of the Kuala-Lumpur based conglomerate The Petra Group. The company's DeLink technology provides a way of recycling waste rubber into a cost effective, high quality rubber compound that can be used in a huge range of new applications including tires, shoe and boot soles, hoses, mats, sporting goods and automotive and industrial products. Vinod Sekhar and Green Rubber recently received the prestigious Global Green product design award for the company's revolutionary recycled rubber compound. To learn more about Green Rubber please visit www.green-rubber.com. # # # |
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